Facebook and Google Ads Marketing Expert Job at Anytime Fitness - 682756 in Rich

We are a multi-unit, multi-brand franchisee with operations in multiple states, and currently expanding into more markets across the country, with a strong growth trajectory.

We are seeking a skilled Contract Freelance Paid Ads Marketer to enhance our advertising efforts on Meta and Google platforms. The ideal candidate will have at least three years of marketing experience, with a strong focus on digital advertising. As a crucial member of our marketing team, you will be responsible for creating, managing, and optimizing our paid ad campaigns to achieve specific marketing objectives.

Responsibilities :

• Design and implement effective marketing strategies on Meta platforms (Facebook, Instagram) to increase brand awareness and lead generation.
• Manage daily account responsibilities associated with Google Ads, Facebook, and Instagram advertising.
• Create compelling ad copy, select target audiences, and design ads that align with our brand's image and objectives.
• Analyze campaign performance data and adjust strategies accordingly to maximize ad spend ROI.
• Prepare detailed performance reports using Meta Ads Manager and Google Ads Manager.
• Collaborate with other team members to align ad campaigns with broader marketing strategies.
• Stay up-to-date with industry trends and make recommendations for adjustments to ad strategies and tactics.

Requirements :

• 3 years of experience in marketing with a significant focus on digital advertising.
• Proficient in managing and optimizing Meta Ads (Facebook and Instagram).
• Ability to create targeted ad campaigns, analyze data, and adjust tactics for optimal results.
• Strong copywriting and visual storytelling skills.
• Excellent communication and project management abilities.

Desired Skills :

• Experience with A / B testing and other testing metrics.
• Knowledge of additional PPC platforms (e.g., Google Ads, LinkedIn Ads) is a plus.

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