What are the responsibilities and job description for the Marketing Specialist, Basecamp Fitness position at Anytime Fitness LLC?
Basecamp Fitness is a company of Purpose Brands, which also include Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, and Stronger U. We are seeking a Marketing Specialist to join its Basecamp Fitness team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.
Job Summary
The Marketing Specialist will play a critical role in brand management growth marketing goals. In coordination with the Growth Marketing Manager, the Marketing Specialist supports initiative ideation, implementation, and analysis to meet organizational goals and enhance the Basecamp Fitness brand. This is a hybrid position, working in the Woodbury, MN office on Monday, Tuesday and Thursdays each week & Wednesday, Friday from home.
About You
You’re an enthusiastic marketing professional with 2 - 4 years of relevant experience
You have a proven track record supporting growth through strategic marketing campaigns and initiatives
You’re digital media savvy, crazy about crafting quality content, and stay up to date on emerging trends and tactics in the growth marketing space
You’re eager to help develop and execute strategies tied to business objectives
You have a growth mindset, always willing to be adaptive in a fast-paced environment
You have experience or willingness to learn lean / agile mindset and methodologies
Purpose / Impact : (Duties and Esential Functions)
Work with the Growth Marketing Manager to coordinate and execute key strategic projects / campaigns that attribute to top-funnel growth
Assist with Influencer / Affiliate strategic partnership communication and marketing initiatives
Work across product, marketing, and sales to create strong marketing collateral, email campaigns, and landing pages.
Assist with coordinating social media posts & content communications
Ensure Brand Cohesion and provide Quality Management : including review of deliverables, project plans, and communciations
Coordinate Email segmentation and Automated workflows within Explor Growth CRM
Assist with CMS Management - updating blog posts, adding exit overlays, etc.
Work with various vendors (creative agency, development agency) to fulfill marketing requests and traffic deliverables by deadlines.
Partner with Growth Marketing Manager to help with ideation and execution of multi-channel content plans
Assist with Monthly Reporting and Presentations
Manage and Own final marketing assets filing and folder organization
Complete administrative marketing tasks as needed. Including, but not limited to : business card ordering, coupon code creation, etc.
Strengths and Background
Bachelor's degree or equivalent experience
2-4 years of relevant professional experience, agency experience is a plus.
Experience in health, wellness, fitness, or nutrition is preferred, but not required
A track record of driving growth
Experience with Hubspot, WordPress, and all social media platform
What’s in it for you :
- Medical, Dental and Vision Coverage
- Hybrid Work Environment
- Life and Disability Insurance
- Unlimited Time off Paid Holidays
- Fridays off between Memorial Day and Labor Day
- K) Savings Plan Matching at 4%
- Paid Parental Leave
- Coaching & Therapy Sessions
- Mental Health Benefits
- Brand Discounts & Reimbursements
- In-house workout facilities
- Professional Development Opportunities which include Coaching
