What are the responsibilities and job description for the Field Marketing Specialist - Hybrid, MN position at Anywhere Real Estate?
We are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”). We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further.
This role will work from home two days per week and will travel to multiple assigned offices throughout the Twin Cities Metro. Possible office assignments may be concentrated in the South Metro, East Metro and Northeast Metro.
Specific job duties include:
- Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
- Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth) while using our company provided marketing suite
- Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
- Providing issue resolution and one-on-one assistance to agents as needed
- Conducting an annual review of agents' “digital scorecard” to measure their online presence and identify opportunities for improvement
- Subject matter expert for company provided marketing suite, maximizing agent adoption
- Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics
- Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
- Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
- Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager
- Attending and participating in regional marketing meetings and/or training sessions
- Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
- Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards
Travel requirements include:
- Weekly local travel to multiple assigned offices in the Twin Cities Metro
- Willingness to travel to our Lake Superior Region offices quarterly
- Strong presentation, writing and public-speaking skills
- Strong project management skills
- Ability to follow direction with solid critical thinking and problem-solving skills
- Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
- Ability to communicate effectively and professionally with employees and agents
- Demonstrate a solid understanding of basic design principles
- Familiarity with WordPress websites
- Understanding of print marketing best practices
- Prior CRM integration experience
Candidates for the position must have:
- 2-years' experience in marketing, creative agency, or communications
- Prior real estate industry experience (preferred)
- Experience working effectively within a multi-functional and multi-location environment
- Expert understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
- Basic understanding of paid and organic social media campaign development
