What are the responsibilities and job description for the Marketing Administrator - New York, NY position at Anywhere Real Estate?
Job Description
Here are the primary roles and responsibilities of a Marketing Administrator :
- Provide daily practical support to agents as well as general office duties.
- Track agent allowances and agent expenses.
- Track and manage Advertising Spends and manage bookings in both Dashboard and with our media buying partner.
- Assemble images and ad copy; craft and build marketing materials including print ads, digital content, brochures, presentations, and other projects while following company templates and branding guidelines.
- Work with agents to proof and edit marketing related materials.
- Develop and implement strategies to increase the company's social media presence and engagement across various platforms including Facebook, Instagram, TikTok and LinkedIn.
- Design, build and handle engaging multimedia content including graphics, videos, and posts to attract and retain followers.
- Edit and improve property videos crafted by agents.
- Assist with agent onboarding and training.
- Help agents use and customize various marketing materials. Stay familiar with company and brand intranet systems and encourage agents to leverage them.
- Lead meetings and classes to inform agents about new or underutilized programs, by customizing PowerPoint slides and other presentation materials provided by corporate marketing.
- Maintain familiarity with local market conditions and competitors and suggest improvements and new insights in response to them.
- Order and maintain marketing supplies including presentation materials.
- Complete other duties as assigned to support the operation of the office.
