What are the responsibilities and job description for the Marketing Manager - Optics/Self - Defense position at AOB Products Company?
WHO WE ARE : We work where we play! Turning pursuit into passion, AOB delivers brands that move you because our success is measured by moments that matter.
Position Overview :
American Outdoor Brands (AOB) was forged in innovation and the desire to build brands and produce high quality products that support the everyday shooter, hunter, defender, and outdoorsman. AOB is known for its leading marketing strategies and campaigns and is looking to hire a Marketing Manager for our Marketing department. The Marketing Manager supports a variety of marketing initiatives across the business. A few of the key responsibilities of this role include the build-out and execution of marketing campaigns, product marketing launch plans, active budget management, influencer / ambassador / affiliate management, as well as continuous support of the business's go-to-market (GTM) strategies. Our Marketing Managers typically execute on these tasks across a variety of different brands and product lines.
Essential Duties and Responsibilities :
- Marketing campaign build-out and execution, with support from Marketing leadership :
Plan, execute, and optimize micro and macro marketing campaigns to drive brand and product awareness as well as consumer pull-through
Support a collaborative and creative work environment, with continuous focus on supporting key company initiatives
Develop and implement comprehensive strategies aligned with the overall business's GTM marketing needs
The build-out, and in some cases the ownership, of brand(s) specific marketing budgets, including allocation based on strategic priorities and overall business need and goals
Collaborate with cross-functional teams such as sales, product development, and operations to ensure focus and prioritization is aligned to the overall business strategies, needs, and goals
Develop and execute digital marketing strategies, including SEO, SEM, and SMM (social media)
Stay updated on industry trends, emerging technologies, and innovative marketing practices
Monitoring and analysis of our competitors' focus and strategy
Analyze market trends and competitor activities to identify marketing / brand opportunities and challenges
Work closely with the broader team(s) to help ensure consistency in messaging and visuals across all communication channels
Education and Experience :
Competencies and Skills :
Physical Demands :
NOTE : Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment and Personal Protective Equipment :
General office environment, with some exposure to plant environment, with fork lift and other general hazards.
Exposure to the outdoors, unstable ground, and some climbing.
American Outdoor Brands (and its affiliates) is an equal opportunity employer and considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, pregnancy, gender identity, age, national origin, ancestry, veteran status, military service, application for military service, physical or mental disability, genetic information or any other status protected by applicable state or local law. Candidates must possess proper authorization to work in the United States and, where applicable, to possess technical data as defined in the International Traffic In Arms Regulations (ITAR) 22 CFR 120. 10.
