Demo

North America Human Capital Market Strategy Leader

Aon Hewitt
Chicago, IL Full Time
POSTED ON 4/18/2025
AVAILABLE BEFORE 5/18/2025

Do you have a clear understanding of business development with a passion for marketing communications? Interested in leading all aspects of Aon's marketing strategies for one of our key business areas across a region? If you're skilled in messaging, design and implementation of materials in a regional market, this could be the next step in your career!

Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.

Aon is in the business of better decisions.

At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive, diverse team, and we are passionate about helping our colleagues and clients succeed.

What the day will look like

As a regional leader who owns the marketing communications strategies of one of our primary areas of business, you will have the breadth to direct a team that develops and distributes content for internal and external consumption. Partnership with business / solution line leadership to support regional and local marketing strategies includes collaboration with the Head of Global Marketing, Human Capital Marketing Strategy Leader, industry and market specialists and your peers in other regions.

We know that our global strategies succeed when we understand and support regional needs, which is where you will influence the tailoring of content to suit the local markets and demands of the region within this key business area. As you ensure global perspectives and content adhere to parameters established by Brand, additional direct responsibilities include :

  • Collaborate with industry-specific writers and supporting content curation and specificity with industry SMEs.
  • Draft and distribute content for local tailoring to regions for customization and campaign activation.
  • Set and monitor critical metrics for solution line-specific product marketing as well as prioritization for global and regional events.
  • Review proposals from regional solution line strategy leads for new and enhanced collateral.

This role also influences the digital activation of content by the digital marketing team and external communications and media relations pertaining to solution line marketing.

How this opportunity is different

Our Human Capital business spans many facets of health, benefits, retirement, human analytics and more. As the marketing strategy lead, you will partner with colleagues to deliver our regional solution-line content to the market and competitively position our business on a regional scale. We will support you in this goal with mentorship, guidance, professional and personal growth and development opportunities and more.

Skills and experience that will lead to success

As one of the subject matter authorities in this business area, a track record in data-driven, critical thinking and marketing strategies with proven experience in project management, problem solving, and operationalizing strategies in a consulting or marketing strategy role are important. Communicating results and outlining the path forward is crucial, as are excellent presentation skills, creative thinking and contribution to fresh ideas and strategies. This all requires a genuine collaborative drive, whether developing a team or working with internal or external partners, to influence others and build followership. Additional skills include :

  • Proficiency in various strategic fields, including brand positioning, influencer and social campaigns, communications planning and customer experience.
  • Deep understanding and consistent history of handling acquisition campaigns, strategies, and benchmarks.
  • Strong analytical and critical thinking skills to analyze large data sets, identify trends and develop insights, and provide evidence-based recommendations.
  • Reporting and experience of utilizing CRM platforms, data visualization tools (Tableau, Looker) and experience crafting C-suite-level dashboards.
  • Experience of leading content teams.
  • Education

    Degree in marketing and / or communications or equivalent work experience.

    How we support our colleagues

    In addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your wellbeing and work / life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work... and we're all for it. We call this Smart Working!

    Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued.

    Aon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.

    Pay Transparency Laws

    The salary range for this position (intended for U.S. applicants) is $120,000 to $200,000 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicant’s geographic location.

    This position is eligible to participate in one of Aon’s annual incentive plans to receive an annual discretionary bonus in addition to base salary. The amount of any bonus is subject to the terms and conditions of the applicable incentive plan.

    Aon offers a comprehensive package of benefits for full-time and regular part-time colleagues, including, but not limited to : a 401(k) savings plan with employer contributions; an employee stock purchase plan; consideration for long-term incentive awards at Aon’s discretion; medical, dental and vision insurance. This role does not accrue vacation. Rather, this role is eligible to take paid time off at the discretion of the employee and management in accordance with Company policy and practices.

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    Salary : $120,000 - $200,000

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