Regional Sales Manager, Northern California

Location: San FranciscoReports to: Vice President of Retail Sales
About the Company
Aonic (;/strong> is redefining the functional wellness space with a platform spanning a range of category-defining products: Aonic Revive - a Magnesium powered Hydration drink made with real fruit juice, Aonic Fuel - a premium protein drink with 50 grams of whey-based protein in a beautiful, aluminum bottle, and lastly Aonic Complete - a revolutionary, all-in-one, grab & go supplement solution. With a strong media and influencer presence, we are building a modern omnichannel brand that blends grocery, DTC, specialty retail, and DSD distribution to accelerate growth and accessibility.
About the Role
We are seeking a Regional Sales Manager, Northern California to champion our market expansion efforts, drive sales growth across multiple channels, and ensure that our innovative product lineup is consistently showcased with excellence at the point of sale. This is a high-impact role that will empower you to forge lasting relationships with retailers and distributors, turning strategic insights into real-world sales wins.
Key Responsibilities
Multi-Channel Sales Execution

• Support the Senior VP of Retail Sales in developing and executing sales plans for assigned territories, ensuring Aonic's products are prominently featured across grocery, specialty retail, and DSD channels.
• Drive new account acquisition and nurture existing relationships, delivering exceptional in-store brand experiences.

Distributor & Broker Management

• Collaborate closely with brokers and distributors (including UNFI, KeHE, and regional DSD partners) to optimize product placement and inventory flow.
• Support the rollout of DSD initiatives, piloting new strategies in key markets and scaling successful programs.

Retail Activation & Account Management

• Coordinate with retail leaders to achieve optimal product placement, attractive promotional displays, and organized in-store sampling opportunities.
• Manage pricing, promotional initiatives, and trade spending strategies to maintain consistent sales momentum and maximize product performance.

Internal Coordination & Data-Driven Decision Making

• Serve as the link between our technology-driven internal team and the external market, ensuring that our sales efforts are in harmony with the overall brand strategy.
• Utilize CRM tools and sales analytics to forecast demand, track performance, and adjust strategies based on market feedback.

Key Qualifications

• 3-8 years of experience in sales within a consumer-packaged goods company (beverage preferred).
• Proven track record in field-based sales and territory management.
• Strong interpersonal skills with experience managing direct retailer relationships, as well as brokers and distributors.
• Demonstrated ability to execute sales strategies across multiple channels including DSD, grocery, and specialty retail.
• Excellent organizational and analytical skills with experience using CRM systems and sales data to inform strategic decisions.
• Highly motivated, entrepreneurial mindset - comfortable working in a fast-paced, high-growth environment.
• Willingness to travel extensively within your assigned territory.

Your Benefits

• Impact: Be a driving force behind Aonic's mission to empower millions of Americans to enjoy healthy living. Join a forward-thinking team committed to disrupting the wellness space through innovation and excellence.
• Growth: Join a rapidly expanding company with significant opportunities for career advancement and personal development and work alongside a passionate, entrepreneurial team that values creativity, commitment, and collaboration.
• Competitive Cash & Equity Compensation: Enjoy a robust compensation package that rewards your contributions with competitive cash earnings and an attractive equity plan. Total compensation for this role is up to $80-120k base salary plus bonus and equity.
• Comprehensive Health Plan: Benefit from competitive medical, dental, and vision plans, along with 401(k) matching.
• Work-Life Balance: Take advantage of generous paid-time-off (PTO) policies and federal holidays to rest and recharge.

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