What are the responsibilities and job description for the Marketing Manager Job at Apartment Association of Orange County in Cerritos position at Apartment Association of Orange County?
CBIZ is assisting their client in the search for a Marketing Manager.
Position Overview : We are seeking a dynamic Marketing Manager to join our team and drive our marketing efforts. As a Marketing Manager, you will play a pivotal role in our marketing department, reporting directly to the Marketing Director. You will be responsible for overseeing marketing initiatives, working with the attorneys and the marketing team, and producing a wide variety of marketing deliverables. Your leadership and strategic thinking will be critical to achieving our marketing objectives and ensuring the smooth day-to-day execution of our marketing activities.
Essential Duties and Responsibilities :
- Strategic Marketing Planning : Collaborate with the Practice Group Leaders, attorneys, and the Marketing Director to develop and execute comprehensive marketing strategies that align with the firm’s goals and objectives, focusing on strategy, awareness, relationship building, and lead generation.
- Online and Offline Marketing : Manage both digital and traditional marketing channels, including email marketing, website optimization, social media, print collateral, webinars, and in-person events. Ensure all marketing material aligns with the brand and targets both existing clients and potential clients.
- Marketing Programs : Conceptualize, plan, and execute exceptional marketing programs to enhance brand awareness, build relationships, generate leads, and drive new business.
- Campaign Management : Oversee the development and execution of marketing campaigns, monitoring key performance metrics to assess their effectiveness in achieving strategic objectives.
- Market Research : Stay up-to-date with industry trends, competitive landscapes, and customer insights to inform marketing strategies, driving greater awareness and market positioning.
- Cross-Functional Collaboration : Collaborate with other internal departments and multiple practice groups to gather information that can be leveraged to drive strategic campaigns.
- Technology Proficiency : Leverage marketing tools and software, including marketing automation platforms and analytics tools, to optimize marketing campaigns and strategies.
- Reporting and Analysis : Measure marketing performance with data-driven insights to refine strategies for continuous improvement, focusing on strategy, awareness, relationship building, and lead generation.
Education and Experience :
Salary Range : $90,000-$130,000
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Salary : $90,000 - $130,000
