What are the responsibilities and job description for the Senior Digital Marketing Specialist position at Apartment Association of Orange County?
We're seeking a highly motivated and data-driven Senior Digital Marketing Specialist to join our real estate client's growing team. You'll play a key role in developing and executing integrated digital marketing campaigns across multiple channels, including paid search, social media, email, and SEO.Key Responsibilities : Demand Generation : Develop and execute multi-channel campaigns to drive leads and customer acquisition.Paid Advertising : Manage paid campaigns on Google Ads, Facebook, LinkedIn, and other platforms.Email Marketing : Build and manage automated email campaigns in ActiveCampaign.SEO / SEM : Conduct keyword research, optimize on-page content, and manage SEM campaigns.Landing Page Optimization : Design and optimize landing pages using Unbounce.Workflow Automation : Utilize Zapier to automate marketing processes.Data Analysis & Reporting : Track key metrics and generate reports using Google Analytics and other tools.Vendor Management : Manage relationships with third-party vendors.Requirements : Bachelor's Degree requiredMust have Agency experienceMust know Demand Generation, ad campaign, email marketing, and landing pages4 years of experience in digital marketing, with a strong background in paid media, demand generation, email marketing, SEO, SEM, and conversion optimization.Proficient in Google Analytics to analyze campaign performance and extract actionable insights for optimization.Experience with SEMrush for SEO audits, keyword research, competitive analysis, and tracking organic performance.Strong experience in using ActiveCampaign for email marketing automation, lead nurturing, and customer journey mapping.Expertise in building and optimizing landing pages using Unbounce , with a focus on conversion rate optimization (CRO).Proficiency in Zapier for automating workflows and integrating marketing tools and platforms.Strong understanding of the customer journey and how to leverage multiple digital channels to move leads through the funnel.Experience with Google Ads and other paid search platforms (Bing Ads, LinkedIn Ads) to manage paid media campaigns.If this sounds like a great fit, please send your resume to careers@arrowmac.com.#J-18808-Ljbffr
