What are the responsibilities and job description for the Social Media Specialist position at APEI?
Social Media Specialist
American Public Education, Inc.
The Social Media Specialist is responsible for supporting the organization's social media strategy by creating and managing content across various platforms to build brand awareness, engage with our community, and contribute to the overall marketing objectives. This role will play a crucial part in growing our YouTube presence and fostering connections with our growing audience.
Responsibilities:
- Create, schedule, and manage daily content (including text, images, and videos) across social media platforms such as Facebook, LinkedIn, Instagram, X (formerly Twitter), and YouTube.
- Assist in the development and execution of YouTube videos in line with the university's goals.
- Monitor social media channels for trends, conversations, and engagement opportunities to increase community interaction.
- Respond to comments, messages, and inquiries in a timely and professional manner to maintain a positive online presence.
- Analyze and report on social media performance using tools like Google Analytics, Hootsuite, and platform-specific insights, providing actionable recommendations for improvement.
- Stay updated on social media best practices, tools, and platform changes to optimize strategy and execution.
- Collaborate with the marketing team to align social media efforts with broader marketing campaigns and branding initiatives.
- Perform other duties as assigned to support the marketing and social media team.
Required skills:
- Excellent knowledge of social media platforms - specifically YouTube and Instagram.
- Solid understanding of various social media platforms and best practices for engagement, content creation, and audience growth.
- Basic knowledge of social media management tools (Hootsuite, Canva, etc.) and analytics platforms (Google Analytics, Facebook Insights).
- Strong writing, editing, and proofreading skills with attention to detail.
- Ability to work independently and as part of a team in a fast-paced environment.
- Creative problem-solving skills, with the ability to adapt quickly to changes in social media trends
Education:
- Bachelors degree required
About Us:
Online, on campus and in the workplace, we provide higher education and training to our country's heroes - military service members, veterans, nurses, government employees, and motivated professionals that want to make a difference. American Public Education, Inc. educates service-minded students, ranging from the military, public service, federal agencies, and nursing communities, through American Public University System (APUS), Hondros College of Nursing (HCON), Rasmussen University and Graduate School USA (GSUSA).
It is the policy of American Public Education, Inc. (APEI) to afford equal opportunity to all qualified persons. We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. American Public Education, Inc. does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law.
Pay Transparency Statement
If you are a resident of a state with designated pay transparency requirements and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. Please send an email to recruiting@apei.com.
