Product Manager - Eye Care Professional

Position Summary :

Apellis is seeking a passionate and talented marketer for the role of Product Manager : US GA ECP Marketing, Digital & Media. It is an outstanding opportunity to make a significant impact for Eyecare Professionals (ECPs) and the company, as we continue to grow the Geographic Atrophy market. This position will be vital to that growth as well as a vital member of the GA brand team. This individual will support the life-cycle management of the brand from a non-personal perspective. They will be deeply engaged with internal cross-functional partners, and external agencies and vendors, fostering collaboration and accountability. They will report to the US ECP Marketing Lead.

Key Responsibilities Include :

• Execute the vision for US ECP marketing, in alignment with media strategy, and overall brand strategy
• Lead the development of ECP promotional materials and resources end to end, through the brief creation, content design, submission, review, and deployment process. Key assets include websites, SEM, banner ads, print ads, eBlasts, social media posts, videos, peer to peer content, and 3rd party programs.
• Refine media strategy and materials based on new market insights, analytical findings, and life cycle of the brand.
• Drive robust measurement and reporting process, in collaboration with the media agency.
• Liaise with internal and external partners to ensure execution of marketing operations initiatives including email deployment, target list and contact database management, print management, digital trafficking and tagging.
• Build and nurture strong, positive relationships with key partners across field teams, professional education marketing, field & congress marketing, patient marketing, medical affairs, market access, business intelligence, commercial operations, and IT, to ensure cross-functional integration.
• Manage agency partners and other vendors to ensure seamless execution.
• Ensure that all marketing processes, documents, and tactics are developed and implemented in accordance with Apellis corporate legal, regulatory, and compliance guidelines.
• Efficiently and thoughtfully administer and manage the ECP marketing budget.

Education, Registration & Certification :

Experience :

Skills, Knowledge & Abilities :

Benefits and Perks :

Apellis offers a comprehensive benefits package, including a 401(k) plan with company match, inclusive family building benefits, flexible time off, summer and winter shutdowns, paid family leave, disability and life insurance, and more! Visit https : / / apellis.com / careers / to learn more.

Company Background :

Apellis Pharmaceuticals, Inc. is a global biopharmaceutical company that combines courageous science and compassion to develop life-changing therapies for some of the most challenging diseases patients face. We ushered in the first new class of complement medicine in 15 years and now have two approved medicines targeting C3. These include the first and only therapy for geographic atrophy, a leading cause of blindness around the world. With nearly a dozen clinical and pre-clinical programs underway, we believe we have only begun to unlock the potential of targeting C3 across many serious diseases.

For more information, please visit http : / / apellis.com or follow us on Twitter and LinkedIn

EEO Statement :

Apellis is an equal opportunity employer and complies with all applicable federal, state and local fair employment practices laws. Apellis strictly prohibits and does not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including pregnancy), gender (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information, marital status, AIDS / HIV status, smoker / nonsmoker, and occupational pneumoconiosis or any other characteristic protected under applicable federal, state or local law.

For San Francisco postings : Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Other Duties :

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.