What are the responsibilities and job description for the eCommerce Marketing Manager position at Apex Tool Group, LLC?
Apex Tool Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
The Blueprint (Role Profile)
Apex Tool Group, one of the world’s largest manufacturers of hand tools and power tools, is looking for an eCommerce Marketing Manager to oversee marketing which supports our Amazon business. Reporting to the Director of Sales for Amazon, the eCommerce Marketing Manager will be responsible for retail media, digital merchandising, brand stores, enhanced product content, and working closely with our brand teams and agency partners.
The Build (Responsibilities)
ATG is a global manufacturer of hand and power tools, tool storage and accessories, chain, and electronic soldering solutions with more than $1.2 billion in annual revenues. Our 6,700 associates around the world have built powerhouse brands like GEARWRENCH®, SATA®, Crescent®, Cleco®, Weller® and APEX®. Our brands are trusted by the professional trades and DIY enthusiasts alike. With our roots dating back to the 1800’s, our tools have driven technological advancements that drive efficiency, speed and safety for customers in a broad range of commercial and consumer markets.
As part of the ATG team, you will move fast, think globally, learn from your colleagues and grow your career. You’ll enjoy competitive benefits, a healthy work/life balance and have opportunities to give back to the communities we serve.
Our six core values - Customers Come First, Integrity in All We Do, Continuous Improvement, Innovation for Growth, Passion to Succeed and Best Talent, One Team - drive our daily decisions. Connect with us on social media to learn more – Facebook, Instagram, LinkedIn and Twitter.
If your goal is to work where finding a better way never ends and your ideas become reality, join us and say #WeBuildATG!
The Blueprint (Role Profile)
Apex Tool Group, one of the world’s largest manufacturers of hand tools and power tools, is looking for an eCommerce Marketing Manager to oversee marketing which supports our Amazon business. Reporting to the Director of Sales for Amazon, the eCommerce Marketing Manager will be responsible for retail media, digital merchandising, brand stores, enhanced product content, and working closely with our brand teams and agency partners.
The Build (Responsibilities)
- Develop and manage a multi-million-dollar media budget for Amazon, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Monitor Amazon media performance, including budget, glance views, CTR, CPC, ROAS, and incrementality, optimizing campaigns to support our sales forecast/objectives.
- Track relevant trending keywords to inform branded vs unbranded strategy for media campaigns and to inform SEO best practices for product pages.
- Manage all digital merchandising efforts for our Amazon catalogue including brand stores, promotional banners, media creative, and enhanced content for product pages.
- Conduct regular analysis of Amazon category landscape including top-selling SKUs, sales, share, traffic, conversion, and ratings/reviews; share insights with brand and product teams to drive overall marketing/product strategy.
- Serve as the head of Amazon business in our Charlotte, NC headquarters, managing two direct reports in office and working closely with sales counterparts in Seattle.
- Work closely with in-house creative and brand teams and manage relationship with our Amazon media agency (Pacvue).
- Stay current on Amazon trends, having a bias for experimentation and A/B testing; ensure we are taking advantage of newest Amazon marketing tools.
- Deliver insightful and professional presentations to our leadership team on the state of our Amazon business and progress on key priorities.
- Ability to travel up to 20% of the time.
- 7 years Amazon marketing experience, 3 years of management experience.
- Experience managing multi-million-dollar retail media budgets.
- In-depth knowledge of Amazon marketing strategies, tactics, tools, and KPIs.
- Strong analytics skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Understanding of Amazon’s algorithms and the eCommerce formula of optimizing traffic and conversion to drive sales.
ATG is a global manufacturer of hand and power tools, tool storage and accessories, chain, and electronic soldering solutions with more than $1.2 billion in annual revenues. Our 6,700 associates around the world have built powerhouse brands like GEARWRENCH®, SATA®, Crescent®, Cleco®, Weller® and APEX®. Our brands are trusted by the professional trades and DIY enthusiasts alike. With our roots dating back to the 1800’s, our tools have driven technological advancements that drive efficiency, speed and safety for customers in a broad range of commercial and consumer markets.
As part of the ATG team, you will move fast, think globally, learn from your colleagues and grow your career. You’ll enjoy competitive benefits, a healthy work/life balance and have opportunities to give back to the communities we serve.
Our six core values - Customers Come First, Integrity in All We Do, Continuous Improvement, Innovation for Growth, Passion to Succeed and Best Talent, One Team - drive our daily decisions. Connect with us on social media to learn more – Facebook, Instagram, LinkedIn and Twitter.
If your goal is to work where finding a better way never ends and your ideas become reality, join us and say #WeBuildATG!
