What are the responsibilities and job description for the Social Media Manager position at Apollonia Dental Bakersfield?
Overview
We are seeking a dynamic and creative Social Media Manager to join our team. The ideal candidate will be responsible for developing and executing our social media strategy, enhancing our online presence, and driving engagement across various platforms. This role requires a strong understanding of social media trends, excellent communication skills, and the ability to analyze performance metrics to optimize content.
Duties
- Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
- Create, curate, and manage published content (images, video, written) across various social platforms.
- Monitor social media channels for trends, customer feedback, and conversations related to the brand.
- Utilize tools such as Hootsuite for scheduling posts and managing multiple accounts efficiently.
- Collaborate with the marketing team to align social media campaigns with overall marketing objectives.
- Conduct social listening to understand audience preferences and improve content strategy.
- Analyze performance metrics using Google Analytics and other reporting tools to assess the effectiveness of campaigns.
- Engage with followers through comments, messages, and discussions to foster community interaction.
- Stay updated on industry trends, emerging platforms, and best practices in social media marketing.
Requirements
- Proven experience as a Social Media Manager or similar role with a strong portfolio of successful campaigns.
- Proficiency in video editing software and Adobe Creative Suite for creating engaging visual content.
- Familiarity with E-commerce platforms and public relations strategies is a plus.
- Strong understanding of advertising principles and how they apply to social media marketing.
- Excellent written and verbal communication skills with an ability to create compelling content that resonates with target audiences.
- Ability to work independently as well as collaboratively within a team environment.
- Strong analytical skills with experience in using data-driven insights to inform decisions.
- A passion for staying ahead of trends in social media and digital marketing.
Join us in shaping our brand's voice across digital channels while connecting with our audience in meaningful ways!
Job Type: Full-time
Pay: $45,329.09 - $54,589.88 per year
Benefits:
- Flexible schedule
Schedule:
- Monday to Friday
Ability to Commute:
- Bakersfield, CA 93309 (Required)
Work Location: In person
Salary : $45,329 - $54,590
