What are the responsibilities and job description for the Social Media Specialist position at APP Marketing?
Job Summary
We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our online presence and engage our audience. This role requires a strong understanding of digital marketing trends, content creation, and analytics to drive brand awareness and customer engagement across various platforms.
Duties
- Develop, implement, and manage social media strategies across multiple platforms including Facebook, Instagram, Twitter, and LinkedIn.
- Create engaging content including graphics, videos, and written posts that resonate with target audiences.
- Conduct research to identify trends in social media and digital marketing to inform strategy.
- Utilize SEO best practices to optimize content for search engines and increase visibility.
- Monitor social media channels for engagement opportunities and respond to comments or inquiries in a timely manner.
- Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
- Collaborate with cross-functional teams including marketing, design, and sales to ensure cohesive messaging.
- Stay updated on industry trends, tools, and best practices in social media marketing.
Experience
- Proven experience in digital marketing or social media management is preferred.
- Strong skills in content creation with proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design.
- Familiarity with photography techniques and video editing software to produce high-quality visual content.
- Knowledge of web analytics tools (e.g., Google Analytics) to track performance metrics.
- Experience with social listening tools to monitor brand sentiment and audience engagement.
- Excellent research skills to stay informed about industry developments and competitor activity.
- Strong communication skills with the ability to work collaboratively in a team environment.
If you are passionate about social media and eager to make an impact through innovative digital marketing strategies, we encourage you to apply for this exciting opportunity.
Job Type: Full-time
Pay: $20.00 - $25.00 per hour
Schedule:
- 8 hour shift
Education:
- Bachelor's (Preferred)
Experience:
- Professional Social Media Specialist: 2 years (Preferred)
Work Location: In person
Salary : $20 - $25
