Cons Programs Mktg Coord - Cons Programs Mktg Coord Sr.

Job Posting End Date

04-06-2025

Please note the job posting will close on the day before the posting end date

Job Summary

This position is responsible for working collaboratively with a team of energy efficiency professionals to develop marketing strategies and tactics to promote energy efficiency products to all operating company customers. This includes the development and implementation of marketing materials, advertising campaigns, effective use of websites and social media, and promotional presentations. This position will be responsible for ensuring that all marketing and advertising is done in a manner consistent company brand standards, and is completed on schedule and within the allocated budget. This position will also be responsible for performing market segmentation analysis, product analysis, and establishing key performance indicators to track to the success of each marketing campaign.

Job Description

Cons Programs Mktg Coord (SP20-06):

ESSENTIAL JOB FUNCTIONS:

• Create, deliver, edit, and optimize marketing materials and energy education content according to plan and schedule.
• Participate on cross-functional teams to create and deliver marketing content in alignment with industry best practices.
• Interface, coordinate and collaborate with third party marketing firms to develop and deliver marketing materials, including customer facing websites and online portals.
• Conduct usability testing for energy efficiency tools developed by a third party to ensure functionality and an effective customer experience.
• Coordinate social media outreach and e-mail campaigns to promote energy efficiency products to operating company customers.
• Conduct analysis of operating company customers to determine market segmentation to determine targeted customers for various energy efficiency products.
• Establish key performance indicators to analyze performance of energy efficiency marketing initiatives and communicate with energy efficiency coordinators.
• Ensure that all assigned marketing initiatives are completed within the allocated budget and consistent with program schedules.
• May perform other job functions as assigned.

MINIMUM REQUIREMENTS:

Education requirements are listed below:

• Bachelor's degree in marketing, business administration, liberal arts or communication, or related discipline.

Work Experience requirement listed below:

• Five (5) years' experience in marketing, content development, and project coordination plus intermediate level of proficiency in MS Office, a basic understanding of web standards and graphic design software

OTHER REQUIREMENTS:

• Physical demand level is Sedentary
• Excellent organizational and communication skills Experience in writing, editing and producing communication material Proficient in word processing, desktop publishing, electronic communication, and Internet applications Experience with various print media (e.g. magazine, newspaper, company brochures, etc.), social or electronic media (Facebook, Twitter, Microsoft Outlook) Strong understanding of performance measurement methodology and technology (e.g., Google Analytics, campaign measurement, etc.)

Cons Programs Mktg Coord Sr. (SP20-07):

ESSENTIAL JOB FUNCTIONS:

• Develop and deliver a marketing strategy and capability according to American Electric Power (AEP) and Operating Company business plans. Provide creative direction to internal and agency partners, oversee graphic design, writing, editing, proofreading and other marketing communication functions to deliver marketing material and collateral on time and within budget.
• Partner with Corporate Communications to produce energy efficiency related messages through AEP Today, AEP Vision, AEP Now, company bulletin boards, and other company sponsored communication vehicles.
• Manage social media channels where applicable in collaboration with Corporate Communications.
• Research and analyze marketing campaigns to determine effectiveness and provide actionable recommendations to increase overall marketing strategy umbrella.
• Assist with the creation of electronic messages, slides, overheads, videos, handouts, electronic media, talking points or other material required to communicate key messages or initiatives to AEP senior management, employees, customers or other clients. Review and evaluate online advertising opportunities for their benefit to the Operating Company and its customers.
• Develop and deliver regular reports to identify trends, key drivers of performance and optimize results.
• Execute and streamline marketing workflows through operations management, process development, integrating multiple systems and technology applications in alignment with stakeholders in IT, Web Services, Regulatory, other departments and vendors. Support budget development for assigned projects and manage allocated funds with staff and vendors.

MINIMUM REQUIREMENTS:

Education:

• Bachelor's or master's degree in marketing, journalism, business administration, liberal arts or related major.

Experience:

• Minimum seven (7) years' experience in brand marketing, creative design, and various marketing campaigns inclusive of analytics for effectiveness.

OTHER REQUIREMENTS:

• Excellent organizational and communication skills
• Present a portfolio of work that demonstrates extensive writing, editing and producing of communication material
• Proficient in word processing, desktop publishing, electronic communication, and Internet application
• Experience with various print media (e.g. magazine, newspaper, company brochures, etc.), social or electronic media (Facebook, Twitter, Microsoft Outlook) Strong understanding of performance measurement methodology and technology (e.g., Google Analytics, campaign measurement, etc

#APCO

Compensation Data

Compensation Grade:

SP20-006

Compensation Range:

$72,380.00-90,474.50 USD

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It is hereby reaffirmed that it is the policy of American Electric Power (AEP) to provide Equal Employment Opportunity in all respects of the employer-employee relationship including recruiting, hiring, upgrading and promotion, conditions and privileges of employment, company sponsored training programs, educational assistance, social and recreational programs, compensation, benefits, transfers, discipline, layoffs and termination of employment to all employees and applicants without discrimination because of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, veteran or military status, disability, genetic information, or any other basis prohibited by applicable law. When required by law, we might record certain information or applicants for employment may be invited to voluntarily disclose protected characteristics.

Salary : $72,380 - $90,475