Director of First-Year Recruitment

Posting Details

Request to Recruit

Position Title Director of First-Year Recruitment

Location Boone, North Carolina

Faculty Rank No

Provide Rank

Position Number 069141

Department Admissions - 240300

Position Summary Information

Minimum Qualifications

• Master’s degree in college student personnel, public administration, general business, or a related field.
• Three years of experience in student admissions or recruitment in a post-secondary institution or relevant experience, including two years in a leadership capacity supervising professional staff.
• Demonstrated experience in program development, implementation, and evaluation.
• Knowledge of recruitment strategies, enrollment management, and student outreach.
• Excellent organizational, interpersonal, and communication skills.
  
  

License/Certification Required

Valid driver’s license and ability to rent vehicle.

Preferred Qualifications

• Experience working with both domestic and international student populations.
• Familiarity with data analysis and predictive modeling in recruitment strategies.
• Proven ability to manage multiple priorities and meet enrollment goals.
• Strong background in fostering teamwork and staff development.
• Passion for college access
• Bilingual
  
  

Responsibilities

Essential Duties and Responsibilities Key Responsibilities

Leadership and Recruitment Strategy

• Lead and coordinate all activities related to first-year student recruitment.
• Develop and oversee a comprehensive territory management plan that includes both in-state and out-of-state recruitment efforts.
• Establish and strengthen relationships with high school counselors, community organizations, and other partners to promote the university and enhance recruitment efforts.
• Represent the university to prospective students, families, and external stakeholders, promoting Appalachian State as a premier higher education choice.
• Design and implement data-driven strategies to track recruitment activities and establish predictive models for enrollment.
• Plan, budget, track, manage and evaluate all recruitment travel.
  
  

Campus Visitation & Recruitment Events

• Ensure a high-quality, personalized campus visitation experience for prospective students, tailored to encourage application and enrollment.
• Assist in the planning and execution of recruitment events and programs, both on-campus in Boone and Hickory and off-campus.
• Supervise professional staff involved in campus tours and presentations, ensuring a professional and welcoming experience for all visitors.
  
  

Collaboration and University Engagement

• Work closely with the Office of Transfer and Engagement, CRM /Slate team, Financial Aid, Registrar, Housing, Orientation, Academic Colleges, Student Success, and other campus partners to ensure seamless student services throughout the recruitment cycle.
• Collaborate with academic departments and colleges to align recruitment strategies with university enrollment goals.
• Actively participate in university committees and initiatives, serving as a key member of the Office of Admissions Leadership Team.
• Provide input and strategic direction on policies and procedures related to First Year admission, working with administration, staff and faculty to remove barriers, as appropriate.
  
  

Personnel Management and Development

• Recruit, hire, train, and evaluate professional staff and student employees involved in first-year recruitment.
• Provide leadership, coaching, and professional development opportunities to ensure a highly effective team.
• Foster a positive and productive work environment with a focus on accountability, teamwork, and excellent customer service.
• Work collaboratively with the CRM /Slate team to ensure proper data visualization and accountability.
  
  

Authority and Decision-Making

• Exercise authority in decision-making related to recruitment strategies, territory assignments, and staff development.
• Maintain confidentiality and compliance with FERPA and other policies regarding student information.
• Oversee risk management and safety during recruitment travel and events.
  
  

Type of Position Full Time Position

Staff/Non-Faculty Staff/Non-Faculty

Appointment Type 1.0

Work Schedule/Hours Mon-Fri, 8 00-5 00 pm (night and weekend travel during fall and spring travel seasons)

Number of Hours Per Week 40

Number of Months Per Year 12

Mandatory Staff No

Suggested Salary Range $75,000 - $85,000

Physical Demands of Position

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Posting Details Information

Posting Date 04/02/2025

Closing Date

Open Until Filled Yes

Evaluation of Applications Begins 04/16/2025

Proposed Date of Hire 05/16/2025

Special Instructions to Applicants

Please attach required documents:

• Cover Letter
• Resume
• List of References with Contact Information
  
  

Search Chair Name Kim Morton

Search Chair Email mortonka@appstate.edu

Quick Link https://appstate.peopleadmin.com/postings/50350

Posting Number 201501620P