What are the responsibilities and job description for the Digital Communications Specialist position at Appalachian State?
Posting Details
Work experience or education that is NOT included on the application will NOT be considered when screening your application. Please include ALL work experience and education on the application to ensure that you receive the appropriate credit toward qualification for this position.
Position Summary Information
Classification TitlePublic Communications Specialist
Working TitleDigital Communications Specialist
LocationBoone, NC
Job Category5
Position Number097881
DepartmentCollege Access Partnerships - 240105
Minimum Qualifications
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.Special Note : This is a generalized representation of positions in this class and is not intended to reflect essential functions per ADA. Examples of competencies are typical of the majority of positions, but may not be applicable to all positions.
License / Certification Required
Essential Job Functions
College Access Partnerships
enhances college preparation for local and regional grade school students by providing funding and support to their teachers and school administrators. Through the implementation of multiple research grant programs, College Access Partnerships is working to improve educational access and increase postsecondary enrollment rates in western North Carolina.
Reporting to, and under the direction of, the CAP Assistant Director of Communications, the
Public Communication Specialist
is responsible for : developing college access resources, creating content for multimedia platforms, and managing multiple communications projects for multiple grant programs (including GEAR UP, Empowering Teacher Learning, Upward Bound, Young Eisner Scholars, and College Advising Corps) for the purpose of enhancing college readiness best practices and the development of a sustainable college-going culture in all target schools.providing graphic design services and aligning content with the College Access Partnerships brand for a broad range of media, including brochures, posters, flyers, invitations, websites, e-newsletters, video, social media and other projects as assigned.designing, updating and maintaining web pages, social media, and email templatesmanaging of print production, photography, video editing and working with outside vendors under direction of supervisorKnowledge, Skills, & Abilities Required for this Position
Highly organizedAbility to multitaskBe detail-oriented with experience in email marketing platforms, social media scheduling platforms like Hootsuite, Adobe products including Illustrator, Photoshop, and InDesign, and experience with other digital communications platforms and technologyAbility to work well independently and as a part of a teamAbility to prioritize and complete assignments on time and with accuracyExcellent oral and written communication skills are a mustAble to collaborate with a variety of partners including school personnel, business representatives, and campus partnersPreferred Qualifications
Prefer baccalaureate degree program to be in related field such as graphic design, media production, or communications and two years of experience with visual arts productionTwo years of experience in communications related to supporting education and experience in supporting data collection through a variety of media platforms.Type of PositionTime-Limited-Full Time
Staff / Non-FacultyStaff / Non-Faculty
Appointment Type1.0
Work Schedule / Hours
Mon-Fri, 8 : 00-5 : 00 pm
Number of Hours Per Week40
Number of Months Per Year12
Mandatory StaffNo
Physical Demands of Position
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
Overall Competency LevelContributing
Salary Grade EquivalencyGN06
Salary Range
Anticipated Hiring Range$39,217-$43,988
Required Functional Competencies to Successfully Perform Job Duties.
Knowledge - Program :
Consults, plans, designs, and creates comprehensive graphics that support the CAP brand and communicate information through digital and traditional materials such as print materials, webpages, collateral, flyers, magazines (mini-mag, annual report), brochures, logos, save-the-dates and invitations, website and social advertising, thumbnails, digital banners, PowerPoint presentations, programs, agendas, surveys, org charts, data reports, and other materials as neededCommunication - Written :
Uses stories, photographs, videos, graphics, and other tools to advance CAP goals in a creative and engaging manner.Manages CAP social media accounts (Facebook, Instagram, YouTube, Twitter, LinkedIn).Creates material for social media to educate constituents about college access topics.Provides routine updates to CAP program staff on active projects regarding progress, challenges, and successes.Knowledge - Technical :
Uses video production skills to tell college-going culture stories of districts, students, staff, and towns across the CAP service areas.Serves as in-house CAP photographer for all relevant events in CAP service area.Updates and maintains College Access Partnerships websites.Creates material to showcase on websites.
Pay will be commensurate with applicant competencies, budget, equity and market considerations.
Posting Details Information
Posting Date02 / 04 / 2025
Closing Date02 / 19 / 2025
Competency Level StatementIf no applicants apply who meet the required competencies, then management may consider other applicants at a lower competency level.
Special Instructions to Applicants
Please provide a resume, cover letter, answers to supplemental questions, and a minimum of 3 professional references with contact information included in the application.
This position is time-limited according to the funding provided by the U.S. Department of Education for GEAR UP, Upward Bound, and EIR, which is anticipated to expire in August 2031.
Search Chair NameElyssee Gibson
Search Chair Emailgibsonse@appstate.edu
Applicant Pool PreferenceExternal (Post on the Web)
Departmental Information
Quick Link
Posting Number201502819P
Salary : $39,217 - $43,988
