What are the responsibilities and job description for the CPG Business Development Manager position at AppCard, Inc.?
Company Background
AppCard Inc. is a technology and marketing company headquartered in Manhattan, NY. AppCard has a powerful closed-loop marketing platform that leverages zero-party data acquired at the point of sale (POS) via an advanced rewards program to create sophisticated retargeting campaigns that help businesses increase their bottom line. AppCard is unique in the loyalty space due to its patented technology which allows businesses to capture shopper identity and SKU-level data in real-time from purchases made in store and online. The value of this innovative system is two-fold: (1) consumers benefit by receiving offers, incentives and coupons to save money and (2) Consumer Packaged Goods companies (CPGs) and independent grocers benefit from the ability to create targeted marketing campaigns and to generate valuable shopper insights to hone their businesses.
Role Description
Drive explosive growth within the CPG sector as our CPG Business Development Manager. Reporting directly to the Chief Growth Officer, you will be the driving force behind securing strategic commercial partnerships with leading CPG clients. This is a pivotal role that also contributes to the marketing strategy and execution of AppCard's innovative CPG platform. This remote position offers the flexibility to be based anywhere within the United States.
Responsibilities
- Proactively develop a robust pipeline of CPG prospects by leveraging trade shows, cold-calling initiatives, targeted email campaigns, and cultivating strong referral relationships.
- Persuasively articulate the value that AppCard can bring to CPGs through demonstrable ROI and marketing practices.
- Strategic Acquisition: Proactively identify, pursue, and close new business opportunities with CPG clients, establishing long-term, mutually beneficial partnerships.
- Relationship Mastery: Cultivate and nurture strong relationships with key decision-makers at target CPG accounts, understanding their unique needs and challenges.
- Solution Articulation: Effectively communicate the value proposition of AppCard's CPG platform, tailoring presentations and proposals to address the specific objectives of each client.
- Market Intelligence: Identify and analyze emerging sales channel opportunities, contributing to the development of strategies that drive overall sales growth.
- Marketing Collaboration: Support marketing initiatives for the CPG platform, ensuring alignment between sales and marketing efforts.
- Write short CPG insight articles to market the AppCard platform capabilities.
- Support the creation of videos, webinars and other media to generate awareness of the platform.
- Develop a deep understanding of the CPG industry.
- Ensure that sales targets are met each month.
- Execute work requests from the Chief Growth Officer.
- Conduct yourself in a manner that reflects company values.
Candidate Qualifications
- 4 years successful sales experience in providing data/marketing/technology solutions to the CPG or grocery retail industry, preferably in digital coupon, shopper marketing and/or interactive digital media marketing.
- Recent and relevant experience in the CPG vertical selling to agencies and/or brand-direct stakeholders at senior marketing and C-suite level is a plus.
- Proven ability to manage multiple workstreams.
- Solid understanding of the digital landscape.
- Strong digital skills (media, promotion, online and mobile, shopper and analytics).
- Passion for creating value for customers, deep understanding of industry level data media buying, and client ROI.
- Ability to remain focused and flexible during rapid change.
- Effective communication across multiple levels of an organization.
- Works well in a team/highly collaborative environment.
Things that will make you happy
- A world-class manager who cares about you and will invest in your professional development
- Stock options
- An informal, meritocratic environment focused on results, not politics
- Flexible working arrangements to accommodate life’s opportunities and challenges
- Casual attire encouraged
- Competitive salary and incentives
- Choice of health, dental and vision benefits
- Life Insurance Coverage, 401(k) plan, vacation/sick leave, paid company holidays
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Commuter benefits
