What are the responsibilities and job description for the Marketing Specialist Job at Apple Inc. in Culver City position at Apple Inc.?
Imagine what you can do here. Apple is a place where extraordinary people gather to do their lives best work. Together we create products and experiences people once couldn’t have imagined, and now, can’t imagine living without. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do.
Description
APPLE INC has the following available in Culver City, California. Responsible for active day-to-day management of search engine marketing (SEM) campaigns for multiple Apple Services businesses. Develop campaign strategies, initial campaign setup, in-market optimizations, track creative / copy needs, and deliver performance reporting. Partner with counterpart channel specialists, marketing strategists, internal creative teams, measurement, analytics, and marketing stakeholder teams to deliver end to end execution and performance management of paid search campaigns. Actively manage and optimize paid search marketing campaigns, with primary responsibility for several lines of business. Generate keyword builds, analyze search query reports for new opportunities, craft performance-optimized ad copy, analyze landing page experiences and conversion funnels, and make enhancements where possible. Work with the data and operations team to manage trafficking and tagging of campaigns to best track performance. Regularly review campaign structure and performance both within search management platforms (i.e., Google Ads, SA360, Microsoft Ad Center, Marin) and via internal reporting dashboards. Manage campaign budget trackers, focus on staying on budget and forecast quarterly costs and reconcile any discrepancies. Demonstrate clear and detailed understanding of search marketing, while delivering strategic campaigns to successfully hit directed KPIs. Validating campaign performance through strategic testing will be vital in creating successful storytelling around the value of paid search PPC buying practices. Working with campaign strategy and analytics leads will also be imperative. This role will also need to prepare and present campaign performance reports to internal stakeholders. Domestic Travel Required 10%. 40 hours / week.
Minimum Qualifications
- Master’s degree or foreign equivalent in Marketing or related field, and 3 years of experience in the job offered or related occupation.
- 3 years of experience with each of the following skills is required :
- Using the Google Ads platform expertly for SEM campaign upload and maintenance
- Using the Microsoft Ad Center platform expertly for SEM campaign upload and maintenance
- Using the Marin Software platform expertly for CPC bid management and daily optimization
- Excel and Tableau experience, including experience creating and maintaining a budget pacing document for a team
- SEM analysis experience, including providing insights and causal effects of optimization for stakeholder reporting i.e. CPA and spend fluctuations, CTR implications, and ad copy insights
- Experience in Paid Search best practices to maintain partnership and collaboration with Search partners i.e. Google, Microsoft, Yahoo, and Amazon
- Paid Search experience, including explaining and tailoring strategy for optimal results for internal stakeholders
Apple is an equal opportunity employer that is committed to inclusion and diversity.
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