Content Marketing Manager Manager

Marketing Content Manager

We are seeking a skilled Marketing Content Manager to develop and execute content strategies that promote our photo booths, engage with potential customers, and enhance our online presence.

The ideal candidate will have a strong understanding of digital marketing trends and be responsible for creating engaging content across various channels, including social media, blogs, email, and website content.

Key Responsibilities:

• Develop and implement a content marketing strategy to increase Apple Industries' brand awareness and drive customer engagement.
• Ensure all content is on-brand, consistent in style and tone, and aligns with our business objectives.
• Create and manage a content calendar to ensure consistent publishing across all platforms (social media, blog, website, etc.).
• Write and edit blog posts, social media content, email newsletters, and other marketing materials that align with Apple Industries' brand's voice and tone to attract and retain customers.
• Develop and execute engaging B2B email marketing campaigns targeted at various sectors (theme parks, bars, FECs, etc.).
• Create in collaboration with the creative and sales teams compelling promotional content, such as landing pages, ads, brochures, persuasive and informative sales presentations, one-pagers, and case studies to help the sales team close deals with prospective clients.
• Optimize content for SEO to increase organic traffic and improve search rankings.
• Utilize email marketing best practices and analyze results to continuously improve campaigns.
• Analyze content performance and make data-driven recommendations for improvement.
• Stay up-to-date with industry trends, competitors, and customer preferences to ensure relevant content.
• Manage social media accounts, creating posts and responding to comments to engage with our online community.
• Coordinate influencer partnerships and user-generated content campaigns.

Requirements:

• ~5 years of experience in content creation and marketing with a focus on email marketing, sales materials, and presentations, preferably in entertainment, retail, or events industry.
• ~ Proven ability to create compelling written content for digital platforms.
• ~ Strong understanding of SEO best practices and social media strategies.
• ~ Strong understanding of B2B marketing strategy, lead generation, customer segmentation, and sales enablement.
• ~ Excellent communication, writing, proofreading and editing skills with attention to detail.
• ~ Must be able to write clear, persuasive, and targeted messaging for different B2B audiences.
• ~ Deep understanding of email marketing best practices.
• ~ Proficient in content management systems and email marketing platforms (e.g., Proficient with Adobe Creative Suite for creating basic visual content to accompany email and sales materials).
• ~ Google Analytics, social media insights) to measure content effectiveness.
• ~ Creative thinker with a passion for storytelling and delivering memorable brand experiences.