What are the responsibilities and job description for the Content Marketing Specialist position at Apple Industries, Inc.?
At Apple Industries, Inc., we're looking for a skilled Content Marketing Specialist to join our team.
About the Job
We're seeking a highly motivated and experienced professional to develop and execute content strategies that promote our photo booths, engage with potential customers, and enhance our online presence. The ideal candidate will have a strong understanding of digital marketing trends and be responsible for creating engaging content across various channels, including social media, blogs, email, and website content.
The successful candidate will be responsible for:
- Developing and implementing a content marketing strategy to increase brand awareness and drive customer engagement.
- Ensuring all content is on-brand, consistent in style and tone, and aligns with business objectives.
- Creating and managing a content calendar to ensure consistent publishing across all platforms.
- Writing and editing blog posts, social media content, email newsletters, and other marketing materials that align with our brand's voice and tone.
- Developing and executing engaging B2B email marketing campaigns targeted at various sectors.
- Creating compelling promotional content, such as landing pages, ads, brochures, persuasive and informative sales presentations, one-pagers, and case studies.
- Optimizing content for SEO to increase organic traffic and improve search rankings.
- Analyzing content performance and making data-driven recommendations for improvement.
The ideal candidate will possess:
- ~5 years of experience in content creation and marketing with a focus on email marketing, sales materials, and presentations.
- Proven ability to create compelling written content for digital platforms.
- Strong understanding of SEO best practices and social media strategies.
- Strong understanding of B2B marketing strategy, lead generation, customer segmentation, and sales enablement.
- Excellent communication, writing, proofreading, and editing skills with attention to detail.
We offer a competitive salary and benefits package, including opportunities for professional growth and development.
