Email Marketing Lead for Customer Lifecycle - Ads Job at Apple in Austin

Email Marketing Lead for Customer Lifecycle – Ads

Austin,Texas,United States

Marketing

Apple is a place where extraordinary people come to do their best work. Every day, we work to create products that enrich people’s lives. For the Ad Platforms group, this means delivering ads in a way that helps people around the world discover content, supports creators, and protects and respects everyone’s privacy. Join us and become a part of a team driven by values that put customers first while helping businesses grow! Our technology makes advertising possible on Apple apps and services. With Apple Search Ads, developers and marketers of all sizes can drive app discovery across the App Store. Display ads on Apple News and Stocks help advertisers promote their products alongside trusted content in a brand-safe environment. Sponsorship integrations and experiences in live sports on Apple TV connect brands with captivated audiences. All with the same unwavering commitment to quality and privacy you expect from Apple. Because when advertising is done right, it benefits everyone.

Description

We're looking for an experienced B2B marketer to oversee customer lifecycle marketing for Apple Ads. You'll serve a critical role on our Worldwide Commercial Marketing team. We focus on generating more demand for Apple's advertising solutions, and enhancing the experience for our customers throughout all stages of their journey with us. Our communications are designed to inform prospective customers about our ad opportunities, help new customers get set up for success from the start, and share ongoing tips and updates for current customers to grow their business even more. You'll be responsible to launch and continually refine new ways for people to take timely and actionable next steps. Your work includes directly managing and optimizing our onboarding emails to make our outreach even more meaningful. You'll also create new communication paths to be more tailored for our different types of customers. Beyond the onboarding experience, you'll work cross-functionally with other marketers to activate and engage with customers through other marketing programs and sales channels.

• Lead all facets of our customer journey communications in partnership with other marketers, writers, designers, data analysts, and engineers.
• Champion new ways to improve how we keep customers informed and inspired.
• Enhance the quality of our communications by sharing user engagement findings, along with recommendations.
• Ensure consistency in our tone and approach across all customer journey deliverables — which include email communications, guides, and sales enablement materials.
• Proactively explore the competitive landscape to determine if there’s learning to share, and if we should build into our own initiatives. If this sounds like you and you want to be part of a marketing team focused on growing Apple’s advertising business, we’d love to hear from you.

Minimum Qualifications

10 years as a B2B marketer in the tech or digital advertising industry

Experience leading the strategic development and marketing of a customer lifecycle program

Significant experience delivering communications throughout all stages of a customer’s journey

Extraordinary written and verbal communication that’s thoughtful and encourages deeper collaboration

Key Qualifications

Preferred Qualifications

Excellent organizational, multi-tasking, and project management abilities

Track record of experimenting in the face of the unknown to determine the right approach

Savvy at tackling issues, providing creative solutions, and quickly adapting to changing priorities and needs

Consistent track record of being an effective cross-functional collaborator

Decisively makes high-quality decisions, even when based on incomplete information or in the face of uncertainty

Possess unquestionable personal code of ethics and integrity

Education & Experience

Additional Requirements

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