What are the responsibilities and job description for the Mac Brand Manager, Marcom position at Apple?
Summary
Posted:
Weekly Hours: 40
Role Number:200596639
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
Join a dynamic team where creativity meets strategy, and innovation drives impact. As a Mac Brand Manager, you’ll shape integrated marketing communications, ensure seamless collaboration, and drive brand excellence. If you’re passionate about flawless marketing execution, simplifying workflows, and championing brand vision, this is your opportunity to make a lasting impact.
Description
As a Mac Brand Manager, you will join an established team of Producers and Creatives who work across the Marcom functional teams (Apple Retail, Channel Partners, Interactive, Events, and Advertising), and with other Business Partners (Product Marketing and PR) to help lead, develop, and execute integrated marketing communications efforts.
Key Responsibilities includes:
Development and execution of integrated marketing communications for Mac, coordinating the efforts of all Marcom functional and International teams.
The trusted source of information about Mac.
Propels the work forward in every phase and is across every detail — leads feedback to functional teams, consolidates notes, and makes sure the project management aspect of everything we do is organized and running smoothly (calendars, creative reviews, etc.) in collaboration with the Brand Project Manager.
Collaborates with Strategist and Analytics team to identify and implement optimization across all Marcom deliverables.
Minimum Qualifications
- 7 to 10 years of experience in marketing communication for global brands working across diverse markets and regions.
- Experience in categories such as technology, consumer electronics, or premium lifestyle brands,
- History of working and collaborating with cross-functional teams; comfortable being the key point of contact, providing thought leadership to plan, manage, and execute marketing communications efforts.
- Experience with creative development process; supporting, understanding, and improving the creative process while balancing the needs of a creatively driven organization.
Key Qualifications
Preferred Qualifications
- Passion for creativity, innovation, and technology, with a strong appreciation for Mac and its impact on users.
- Ability to establish trust, credibility, and influence across multiple partners in a highly matrixed organization.
- Resourceful, adaptable, creative, and results-oriented.
- Exceptional communication and presentation skills—the ability to influence and inspire teams at all levels.
- A positive attitude and the ability to contribute in a team environment.
- Interest in Tech and the PC category.
- Familiarity with Apple’s ecosystem, values, and brand philosophy.
- Experience with unconventional advertising— experiential or activation work, and digital focus.
Education & Experience
Additional Requirements
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
Salary : $143,900 - $216,900
