What are the responsibilities and job description for the Senior Writer Job at Apple in Austin position at Apple?
Senior Writer
Austin,Texas,United States
Marketing
Marcom is the creatively-led global team that oversees Apples consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. Design and Delivery is part of an interactive hub within Apple Marcom that supports, maintains, and extends worldwide marketing and communications for its digital platforms places like Apple.com, Apple Store App, and retail experiences. We partner with internal and external teams across the company to create, scale, and deliver outstanding marketing that brings the magic of Apple products to every touchpoint of the customer experience.
- Description
Under the mentorship of an Associate Creative Director, the Senior Writer crafts the words that help define the customer shopping experience on the website, channel environments, and emerging digital platforms. You will craft headlines and concept ideas for seasonal promotions, direct marketing, and channel environments while obsessing over every word, caption, button, and link that guides a shopper through a transaction. On any given day, you will brainstorm digital campaigns, help conceive innovative interaction models, and experiment with new digital platforms. In this role, you will represent the Apple voice, and you will have the opportunity to do the best work of your careerand have it seen by the millions of people who visit our website. Responsibilities include : Writing beautiful copy that inspires customers to shop for, and learn about, different products. Authoring fun, thoughtful, and compelling headlines. Partnering with the worlds best art directors and designers to craft groundbreaking interactive concepts and digital platforms. Collaborating with CDs, ACDs, Product Marketing, and editors to refine copy. Meeting deadlines and keep project managers aware of work in progress.
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