Marketing Website Content Manager

As Marketing Website Content Manager. You will recommend and execute website content strategies that improve the user experience, conversion rates, average order value and repeat purchases.

Responsibilities:

Content Management:

• Oversee, and sometimes execute, the creation, editing, and publishing of website content.
• Ensure all content is accurate, up-to-date, and aligned with the brand’s voice and style guidelines.
• Collaborate with the marketing and design teams to produce high-quality content that drives engagement and conversions.

Content Strategy:

• Develop and execute a content strategy that supports the overall marketing goals and objectives.
• Plan and manage the content calendar to ensure a consistent flow of fresh and relevant content.
• Identify opportunities for new content initiatives and campaigns.

User Experience (UX):

• Ensure website content is user-friendly and enhances the overall user experience.
• Work to optimize website navigation and layout.
• Conduct regular audits of website content to identify and address any issues.

On-Site Search Optimization:

• Optimize the on-site search tool to improve search accuracy and user satisfaction.
• Analyze search data to identify trends and opportunities for improvement.

Collaboration with Catalog Team:

• Work with the website catalog team on product detail page design and product descriptions.
• Ensure product information is comprehensive, accurate, and engaging.

Customer Journey Mapping:

• Map the customer journey to identify opportunities to increase conversion rates and average order value (AOV).
• Implement strategies to enhance the customer experience and drive sales.

Analytics and Reporting:

• Track and analyze key performance metrics related to website content.
• Prepare regular reports on content performance and provide insights and recommendations for improvement.
• Use data to inform content decisions and optimize strategies.
• Implement UI/UX A/B testing

Qualifications:

• Bachelor’s degree in marketing, web design or a related field.
• Proven experience in driving consumer behavior through design.
• Strong understanding of e-commerce UI and UX best practices.
• Excellent writing, editing, and proofreading skills.
• Proficiency in using content management systems (preferably Magento)
• Familiarity with web analytics tools (e.g., Google Analytics).
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
• Creative thinking and problem-solving abilities.

Additional Info:

• Offers will consider your background and work experience.
• This is an on-site position. Normal work hours for this position are 7am - 4pm with occasional overtime required.
• We offer a generous selection of benefits including paid time off and a 401K plan with company contributions. We contribute heavily towards your selected medical and dental insurance and provide life insurance coverage.