Student Recruitment, Enrollment and Engagement Coordinator

Title: Student Recruitment, Enrollment and Engagement Coordinator           Exemption Status: Exempt
Reports to: Director of Student Recruitment and Enrollment                         Location: Washington, DC 

About AppleTree 

AppleTree’s mission is to close the achievement gap before students get to kindergarten. To accomplish this mission, we focus exclusively on Pre-K education. We provide free, full-day public charter school programming for three- and four-year olds in 13 locations across Washington, DC,  employing our innovative and award-winning instructional model, called Every Child Ready (ECR). This instructional model provides educators with tools and resources for “What to Teach”, “How to Teach” and “How to Measure Success.” Our instructional model is also used with partners across the nation. We continuously test and improve this model through feedback from AppleTree educators, partners and other stakeholders to ensure that children are learning and exploring through play and appropriate instruction.

Community Engagement and Student Recruitment (60%)

• Serve as Family Point of Contact from admissions application through audit count day 

• Plan and execute at least one recruitment event or activity a month. Events often take place on weekends and evenings

• Document activities and events in Salesforce and report trends to the Recruitment and Enrollment Team

• Create communications (flyers, Dojo post, etc.) for engagements

• Share monthly network wide content that will include relevant news, upcoming events, and parent best practices with school level personnel

• Support with recruitment communications with interested families and applicants, including email, voicemail, website, and social media

• Engage with prospective students and parents, and providing excellent customer service

• Provide telephone, email, and in-person support for applicant families.

• Be knowledgeable of family activities and events taking place in Washington DC that would serve as an opportunity to share the mission and vision of AppleTree Schools. 

• Speak to AppleTree’s enrollment process as well as guide families through the MSDC lottery process

• Manage outreach initiatives to increase student enrollment, strengthen community partnerships, and offer families new opportunities for involvement in the school community

• Cultivate external partnerships with local businesses, non-profit organizations, and neighborhood groups to support and strengthen the specified schools ties to the local community

School Engagement (30%)

• Partner with Principals and Operation Specialists to provide planning and support around engagement and events that support building school community

• Support schools planned tours, EdFest booth, information sessions and open houses 

• Secure and manage extracurricular activities for schools to support student recruitment and retention

• Build and maintain relationships with parents, teachers, administrators and community members.

• Develop and distribute internal and external communications and expand the schools social media presence specific to the campus assignment

• Lead and assist with the planning, coordination and, execution of school events, campaigns, and school initiatives

• Organize and coordinate parent volunteers and Parent groups

Family Support (10%)

• Collaborate with Social Work team to identify family needs and community resources in order to coordinate supports at the school to meet those needs

• Collaborate with Principal to create an experience for Parent Teacher Conferences

• Assist in conducting home visits

• Help onboard new families to school values and policies during orientation

What we’re looking for…

• Bachelor’s degree a plus

• 1-3 yrs of professional work experience in sales, business development, recruitment-related functions,  customer engagement or campaign operations in a business non-profit, education, community engagement or advocacy organization 

• A passion for AppleTree’s mission to close the achievement gap and strong ability to share information about AppleTree’s programs, services and value proposition

• Excellent interpersonal, communication, and cultural competency skills including the ability to communicate and work effectively with diverse populations

• Ability to work in a team as well as follow through independently to complete tasks as required

• Excellent organizational and time management skills with strong attention to detail

• A positive and energetic attitude when talking to potential families 

• Proficiency in Microsoft Office applications (Work, Excel, Powerpoint) and/or Google applications (Sheets, Docs, Slides, Google Drive) with the ability to learn new technologies (CRM - Salesforce, video conferencing, etc.) 

• Ability to maintain strict confidentiality where required and discretion when involved in sensitive conversations

• Ability to engage families in dialogue about AppleTree schools  

• Flexible and willing to work evenings and weekends

• Current/Former AppleTree families are encouraged to apply

• Familiarity with DC Metro Region, highly preferred; Residents of Wards 7 and 8  encouraged to apply

• Bilingual candidates, proficient in speaking, reading and writing in other languages encouraged to apply                 

Note 

The preceding description is intended to describe the general nature and level of work performed by individuals in this role and is not designed to be an exhaustive list of all duties and responsibilities required of the Coordinator, Student Recruitment, Enrollment and Engagement. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. 

What's in it for you . . .

• Competitive salary 

• Employee Health Benefits in the 95th percentile of other schools in the DC Metro Area

• Fully covered Dental

• Benefits for you and all eligible dependents

• Fully covered Short-Term Disability, Long-Term Disability, Accidental Death and Dismemberment, and Life Insurance with buy-up options 

• Free Online Wellness Platform for you and up to four eligible dependents 

• Competitive Paid Time Off, including early-close Mental Health Days

• 5% Employer Contribution to your Retirement Account (whether you contribute or not)

• AppleTree Scholarship to pay for continued education

• Network Professional Development Opportunities

AppleTree Commitment to Diversity 

At AppleTree, we endeavor to foster an environment where each person’s true self and experience is welcome. We believe that only with a diverse and inclusive environment can you truly celebrate and support all students, families, and staff. Our commitment to diversity is founded on the belief that our community is strengthened by the vibrant exchange that occurs when individuals with different backgrounds, abilities, and heritages share their various perspectives with one another.