Database Marketing Director

APR Consulting, Inc. has been engaged to identify a Database Marketing Director

Location: Mesquite, NV

Position: Database Marketing Director (Direct Hire)

Salary: $120,000-$140,000

Job Summary

Experienced leader adept at overseeing comprehensive database marketing endeavors within the dynamic casino industry. This position is responsible for directing diverse campaigns, including direct mail and email marketing, and other marketing programs as assigned, to drive player engagement and retention for our client’s Gaming properties. This position will assist the marketing teams in validating data proofs for direct mail campaigns and other promotions as assigned. Develops strong accountable working relationships with internal departments as well as outside vendors to coordinate all direct mail campaigns.

Job Qualifications

• A self-starter skilled in advanced data analysis and collaboration for marketing campaigns success.
• A bachelor's degree in marketing, computer science, or a related field is required.
• Two (2) or more years of experience in database marketing is required, with gaming experience highly preferred.
• 5 years or more work experience as a Database Marketing Director or Manager will be taken into consideration in lieu of the bachelor’s degree requirement.
• Thorough knowledge and understanding of player tracking and analysis systems.
• Proficient in utilizing Structured Query Language (SQL), relational databases, and multi-dimensional databases for comprehensive data analysis.
• Experienced in developing complex queries for precise selection of individuals for marketing campaigns, including control/test group implementation.
• Experience with Aristocrat Oasis and Loyalty preferred.
• Proficient in conducting thorough proofing and data checks to ensure accuracy and relevancy of marketing materials sent to targeted player groups.
• Excellent organizational skills, project management abilities, and proficiency in Microsoft Office programs.
• Strong interpersonal communication skills and the ability to collaborate effectively with team members and external partners.
• Ability to work varying shifts including weekends and holidays.
• Must possess exceptional analytical, communication, and leadership skills.
• Ability to work in a diverse, fast-paced, deadline-driven environment.
  
  

Essential Job Functions

• Execute database marketing strategies, direct mail and email initiatives, to enhance player engagement.
• Utilize advanced data analysis techniques to inform strategic marketing decisions, establish key performance indicators (KPIs), and monitor return on investment (ROI).
• Coordinate seamlessly with internal departments and external vendors to execute marketing campaigns with precision.
• Assist in the strategic planning and execution of casino kiosk promotions and targeted marketing campaigns.
• Produce segmented lists tailored for specific marketing initiatives, ensuring maximum impact and relevance.
• Adhere strictly to confidentiality protocols regarding player information and regulatory compliance within the gaming industry.
• Foster collaboration with cross-functional teams to seamlessly integrate marketing initiatives.
• Analyze competitive information and internal financial information and develop plans with measurable results.
• Coordinate multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes.
• Other job-related duties as assigned and instructed by management.
  
  

Customer Service Expectations

• Make every guest feel valuable and important.
• Respond to guests with the utmost courtesy and project a polished, professional image.
• Work with team members to provide quality customer service.
  
  

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