What are the responsibilities and job description for the Database Marketing Professional position at APR Consulting?
Job Description
We are seeking a highly skilled Database Marketing Manager to join our team at APR Consulting, Inc.
This is a key role that will oversee the player database and direct mail functions, executing direct marketing programs, maintaining organized files, coordinating campaign execution with multi-property marketing agencies, reviewing and approving proofs as needed, and running and distributing marketing reports.
Key Responsibilities:
- Campaign development, building, and populating matrices for all campaigns and ad-hoc programming.
- Direct mail and email materials, including message development, associated offers, and job sourcing of production.
- Data-related activities and coordination of direct mail collateral and player lists.
- Overseeing database marketing projects to ensure accuracy and integrity of all offers, customer lists, and segment results.
- Accurately tracking redemptions of all database marketing programs.
- Producing timely analysis reports to determine profitability of database marketing programs.
- Developing database marketing strategy and assisting in its implementation.
- Tracking marketing expenditures, including costs for direct mail, reconciling invoices, accruing outstanding invoices, and preparing variance summaries for financial reviews.
- Providing accurate and appropriate mailing lists for maintenance, capture, reactivation, and special events direct marketing efforts.
Requirements:
- 2-3 years of casino database marketing experience.
- Bachelor's degree in Marketing, Business Administration, or related field.
