What are the responsibilities and job description for the Senior Marketing Analyst Position position at APR Consulting?
About the Position
The successful candidate will be responsible for overseeing the player database and direct mail functions, ensuring the accuracy and integrity of all data and producing timely analysis reports to inform business decisions.
Responsibilities:
- Developing and implementing direct marketing programs to drive revenue growth.
- Maintaining organized files and databases to support campaign execution and analysis.
- Coordinating with multi-property marketing agencies to execute campaigns and review proofs.
- Running and distributing marketing reports to stakeholders.
- Assisting in developing database marketing strategy and implementing it across the organization.
Requirements:
- Proven experience in database marketing, preferably in a casino environment.
- Bachelor's degree in Marketing, Business Administration, or related field.
