Social Media Manager

Position Overview

The Social Media Manager is responsible for supporting, developing and executing local store marketing activities. This position is essential to developing a strong brand, driving retail store traffic, building customer engagement and retaining loyal customers. The Marketing Coordinator will be required to work some evenings and weekends. Will be cross-trained as a Stylist on the sales floor.

This position works closely with franchisee owners, store management and the franchisor corporate marketing department.

Duties and Responsibilities

• Collaborate with store management and corporate marketing department to create, develop and maintain a marketing calendar in a timely and efficient manner.
• Maintain the company’s social media presence with up-to-date, relevant, and engaging content, including assisting with developing, maintaining and executing an internal social media and digital calendar. in conjunction with local store and corporate marketing activities
• Produce all marketing signage for the boutique.
• Communicate marketing activities to store management, team members and corporate marketing.
• Track and report on metrics and data gathered from social media channels and other marketing programs; provide insights and feedback to management team.
• Work with corporate marketing department for custom marketing requests
• Listen to and monitor all social media outlets on a daily basis and post/respond customer posts/comments in real time.
• Take leadership in driving the collection of customer emails and addresses

This position is in-person and does requires applicant to be in store. Remote work not available.

Education/Experience/Knowledge:

• Communications, Journalism, Marketing or similar education (preferred)
• 0-2 years of retail/marketing/advertising/direct marketing experience (required)
• Marketing skills in Retail/Fashion industry (preferred)
• Proven experience executing social media marketing campaigns (required)
• Very strong knowledge of all social media platforms (required)
• Experience with all social media platforms, especially Facebook, TikTok, and Instagram (required)
• Excellent verbal and written communication skills (required)
• Experience with copy writing (preferred)
• Fashion and trend savvy (required)
• Self-starter/proactive (required)
• Proven ability to multitask and prioritize in a fast paced environment (required)
• Proficient knowledge in MS Office, Photoshop/Illustrator, Canva, Lightroom (preferred)

Start Date:

• First 4-6 weeks will be a training/probation period. During the training period, the job will only require 2-3 hours a week. Training period will start late March/early April.
• Full time job responsibilities will begin Mid-May.

Job Type: Part-time

Pay: $16.00 - $18.00 per hour

Expected hours: 6 – 12 per week

Benefits:

• Employee discount
• Flexible schedule

Schedule:

• Day shift
• Monday to Friday
• Weekends as needed

Work Location: In person

Salary : $16 - $18