What are the responsibilities and job description for the Digital Communications Coordinator position at Apricot Lane Farms?
Apricot Lane Farms is a 234-acre farm in Moorpark, CA and home of The Biggest Little
Farm. The farm regeneratively grows more than 200 varieties of fruits and vegetables,
and raises cows, sheep, pigs, goats, chickens and ducks, while working in “harmony”
with a dynamic ecosystem. The Digital Communications Coordinator is a key player of
our farm’s Communications Team, helping to propel our story into the world in a
meaningful way, cultivate community, and reach marketing goals. A creative, dynamically
talented and versatile individual will thrive in this position; inexperienced individuals who
have not worked in a fast-paced, creative environment need not apply.
RESPONSIBILITIES
SOCIAL MEDIA
- Develop and manage the farm’s social media content calendar under direction of
- Create and curate content that is consistent with brand voice, strategy
Canva, and writing.
- Contribute to brainstorming sessions for creative campaigns and farm
- Community management: answer incoming messages in a timely manner from
content and actively engage with online community.
- Track social media metrics; stay abreast of social media trends and best
- Monitor social media on weekends and attend weekend events to capture
EMAIL MARKETING
- Draft email campaigns in Klaviyo to inform and inspire subscribers about farm
- Manage customer database, segmentation, and subscriber sign up forms in
- Track email engagement metrics.
WEBSITE
- Update website, e-commerce pages, and all online profiles.
- Liaise with the web development team, as needed.
MEDIA OUTREACH
- Field farm media requests; correspond as needed.
- Pitch media and organizations, as needed
- Coordinate gifting programs and collaborations with social media influencers and
brands, supporting activities as needed.
ADMIN
- General administrative duties (placing orders, expense reports, etc).
- Undertake marketing projects and assignments as defined by Communications
Manager and farm leadership.
QUALIFICATIONS & SKILLS
- Bachelor’s degree in Communications, Marketing, Media or equivalent
- Minimum of 2 years of relevant social media experience
- Extensive knowledge of current social media platforms with experience creating
- Exceptional writing, editing, and storytelling skills with the ability to tailor content
- Basic photography, videography, and editing skills with experience using Canva,
- Familiarity with website management tools (e.g., WordPress) and email
- Familiarity with social media tools (Later, Meta Business Suite) and project
- Experience creating and managing digital campaigns that drive sales and/or
- Professionalism and focus on team alignment is a must.
- Passion for regenerative agriculture, agroecology, or food systems is a plus.
- Strong organizational skills, attention to detail, and ability to work in a fast-paced
- Positive and solutions-oriented attitude that manages change comfortably
SCHEDULE
- Full-time position
- On-farm Monday – Friday, 7:30am – 4:00pm in Moorpark, CA (not remote)
COMPENSATION & BENEFITS
- $68,640 - $70,000
- Health Benefits (Medical, Dental, Vision, Flexible Spending Account)
- 401K with Employer Matching
- Paid Sick Time
- Paid Vacation
- 10 Paid Holidays
- Employee Discounts
HOW TO APPLY
To be considered, please email jobs@apricotlanefarms.com the following three items
with the subject: Digital Communications Coordinator Application
1. Resume
2. Cover letter describing why you would be a good fit
3. Portfolio and/or three (3) work samples that clearly demonstrate your experience and
skillset
Salary : $68,640 - $70,000