Channel Manager-eCommerce and DIY

Overview

The Channel Manager - Ecommerce and DIY owns the channel marketing strategy and execution driving double digit growth. As the Channel Manager - Ecommerce & DIY it will be critical to be the engine that works cross-functionally with Product Management, Sales Leadership, Marcom, and Finance to develop channel strategy along with innovative promotions that accelerate sales within the current portfolio and drive best in class new product launches. You will have the exciting opportunity to get creative and test new promotions. Channel Manager - Ecommerce & DIY will have the opportunity to create, develop, and execute the Healthy Air System strategy for our Ecommerce & DIY partners.

Responsibilities

• Owns the Channel strategy to accelerate sales through Amazon, Home Depot, E-tailers, and The E-store
• Responsible for the alignment of Product Management, Sales, and Finance on Channel Strategy.
• Partner with Product Management to align on expectations, timelines, and strategy for the commercialization of current and new products.
• Collaborate with the Channel Sales Manager, uncover new marketing strategies, promotions, and product opportunities that will drive incremental and scalable results.
• Align with marketing communications team on marketing and advertising assets that drive the Healthy Air System messaging throughout the channel.
• Develop, present, and execute key New Product commercial strategies and tactical initiatives.
• Analyze sales reports and market feedback from internal sources, VOC, and other sources to identify key issues, trends, opportunities, and market share growth/decline for use in marketing and sales planning purposes.
• Owning active industry related membership seats to be determined or as directed. Examples include but not limited to EEBA, Energy Star, ABC, FETA, NAHB etc..
• Act as go to point of contact for stakeholders as it relates to best channel practices.
• Knowledgeable about trends in the Ecom & DIY space.
• Monitor competitor programs and channel activity in order to recommend modifications with channel strategy, facilitate execution, and accelerate growth.
• Assess the effectiveness of initiatives including travel into the channel to build firsthand knowledge of the sales execution, program offers, and behavioral dynamics.
• Attend trade shows and other event coordination and provide input on trade advertising.
• Develop and manage approved channel specific budgets.
• Collect, develop and analyze sales reports and market feedback from customers and internal resources.
• Implements, monitors, and tracks the effectiveness of executed marketing strategies while developing tracking tools and metrics to assist.
• Presents and documents sales and gross margin performance based on the executed strategies.
• Works with Finance team to achieve gross margin expectations.
  
  

Qualifications

• Leadership to influence and build cross functional team alignment to achieve strategy and program results.
• Has a strong understanding of and experience with eCommerce and DIY channels.
• Exceptional planning, execution, and communication skills.
• Demonstrated project management skills. Organized. Attention to detail. Results-oriented
• Self-motivated, takes initiative, and works on the future of the business while managing the day to day results.
• Proficient in Microsoft Excel and PowerPoint
• Collaborative style with the ability to influence and work cross functionally across the organization.
• Ability to develop, articulate, and market value proposition to the channel.
• Experience incorporating strategy to align initiatives and activities to strategic direction.
• Strong understanding of customer and market dynamics.
• Analytical and skilled at identifying trends.
• Creative problem solver.
• Ability to be flexible to changing needs and business demands.
• Ability to do complex problem solving when faced with an issue.
• Collects and analyzes information effectively.
• Ability to organize and manage multiple priorities.
• Ability to develop and manage a budget.
• An optimistic, entrepreneurial attitude.