What are the responsibilities and job description for the Social Media Strategist position at Aptean?
Overview
Job Title: Global Social Media Manager
Overview: At Aptean, we enable organizations to achieve their business goals with industry-specific software solutions. We are looking for a Senior Social Media Strategist to lead our global social media efforts, driving brand awareness, engagement and strategic growth across multiple platforms. This role requires a seasoned social media expert with a strong ability to develop, execute and optimize a comprehensive global social media strategy.
Key Responsibilities:
- Strategy Development & Execution: Design and implement a global social media strategy that aligns with Aptean’s business objectives, increasing brand awareness and engagement across Facebook, Instagram, LinkedIn, X, and YouTube.
- Content Creation & Management: Develop compelling social media content, including copywriting and design elements, ensuring consistency in brand voice, messaging, and visual identity.
- Cross-Functional Collaboration: Work closely with marketing, sales, product, and regional teams to ensure alignment and integration of social media efforts with broader company initiatives.
- Employee Advocacy & Executive-Level Strategy: Develop and implement a strategy for employee advocacy, including executive-level social media presence and content guidance.
- Paid Social Collaboration: Partner with paid media teams to ensure alignment between organic and paid social strategies for maximum reach and engagement.
- Performance Analytics & Optimization: Track and analyze key performance indicators, using data-driven insights to optimize content and strategy for maximum impact. Present KPI results on a regular basis to stakeholders.
- Reputation Management: Monitor brand sentiment and proactively address issues, managing crisis communications as needed.
- Leadership Engagement: Present insights, strategies, and performance metrics to executive leadership, advocating for social media initiatives that drive business growth.
- Competitive Analysis & Benchmarking: Conduct regular assessments of competitor social strategies to identify opportunities and industry best practices.
Qualifications:
- Bachelor's degree in Graphic Design, Marketing, English, Journalism, Communications, or a related field required.
- 5 years of professional experience managing a global social media strategy in a corporation.
- Proven ability to create and execute compelling social media content, including writing and basic design work.
- Required knowledge of the main social media platforms: Facebook, Instagram, LinkedIn, X, and YouTube.
- Strong organizational skills with the ability to manage multiple projects and meet deadlines.
- Excellent writing and editing skills required with an acute attention to detail, and the ability to understand technical concepts and explain their benefits to target audiences.
- Experience and judgment to work comfortably with executives and collaboratively with the communications team.
- Experience working collaboratively across teams, including leadership and peers across multiple geographies.
- Skilled in presenting strategy and insights to executive stakeholders.
- Proficiency in social media management tools (e.g., Sprout Social, Hootsuite) and design software (e.g., Canva, Adobe Suite) preferred.
Why Aptean? At Aptean, we are driven by innovation and the pursuit of excellence. We offer a dynamic and collaborative work environment where your expertise in social media strategy will directly contribute to our global success. If you are a passionate and strategic social media professional ready to take our brand to the next level, we want to hear from you!
Join Us and Make an Impact. Apply today to be a part of Aptean’s growing marketing team!
