Brand Marketing Coordinator

Position: Brand Coordinator

Location: Wayne, NJ

Reports To: Marketing Manager

Overview

Aptimized, a full-service marketing agency, is seeking a Brand Coordinator to support the execution of branding and marketing initiatives for a range of clients across industries. This role is ideal for someone highly organized, creative, and detail-oriented, with a passion for branding, social media, and community engagement. The Brand Coordinator will work closely with the Marketing Manager and wider team to bring client strategies to life through content creation, campaign coordination, and brand support.

Key Responsibilities

1. Brand Support & Coordination

• Assist in implementing marketing strategies that align with client goals and brand identity.
• Support the production of brand materials across digital, print, and traditional channels.
• Ensure brand consistency in visuals, messaging, and tone across all platforms.

2. Social Media & Digital Marketing

• Create and schedule social media content.
• Monitor social media channels and engage with followers (comments, DMs, etc.).
• Collaborate on digital ad campaigns, assisting with asset creation and performance tracking.

3. Print & Traditional Marketing

• Coordinate the development of print materials such as flyers, brochures, and mailers.
• Assist in managing timelines and vendor relationships for traditional advertising (e.g., radio, signage, billboards).

4. Community Engagement

• Support planning and promotion of community outreach programs, events, and client partnerships.
• Help build relationships with local organizations and businesses to increase client visibility.

5. Public Relations & Brand Reputation

• Assist in the creation and distribution of press releases.
• Monitor online reviews and assist in reputation management strategies.
• Support PR initiatives aimed at boosting client exposure and trust.

6. Campaign Reporting & Analytics

• Track performance metrics across social and digital campaigns.
• Prepare monthly reports summarizing engagement, growth, and reach.
• Work with the internal team to suggest campaign improvements based on data.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 1–3 years of experience in a marketing or branding role (agency experience a plus).
• Strong understanding of social media platforms, content creation, and brand voice.
• Excellent writing, editing, and verbal communication skills.
• Highly organized with strong project coordination skills.
• Comfortable with multitasking and working in a fast-paced environment.
• Basic knowledge of design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Eagerness to grow and learn within a collaborative agency setting.

Why Join Aptimized?

• Hands-On Experience: Work with leading brands across industries and help shape their marketing presence.
• Creative Culture: Be part of a team that values ideas, innovation, and collaboration.
• Room to Grow: This role is designed to evolve with you—offering learning opportunities, mentorship, and a clear path for advancement.

To Apply: Please submit your resume and a brief cover letter highlighting your interest in the Brand Coordinator position and why you’d be a great fit for the Aptimized team.