Digital Marketing Associate

Aptiva Health is a rapidly expanding multi-specialty group with locations throughout Kentucky. Our goal is to create a truly valuable and unrivaled experience for our providers, our team members, and our communities. If you value transparency, fairness, and innovation, we would love to have you join our team!

Job Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on driving brand awareness and generating leads through various online channels. This role requires a blend of analytical skills and creative thinking to develop effective marketing campaigns that resonate with our target audience.

Responsibilities

· Create content that is tailored to the preference of the audience

· Assist in coordinating content and ensuring timely delivery of messaging across multiple platforms

· Conceptualize and create visually appealing and engaging content

· Edit photos and videos, create graphics, and optimize content for use across digital platforms

· Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website

· Manage and optimize marketing automation tools to streamline campaigns and improve lead generation

· Maintain content management systems, ensuring all digital content is up-to-date and aligned with brand messaging

· Develop, oversee, and manage Google pay-per-click and other digital marketing campaigns.

· Design and produce high-quality marketing assets which may include but not be limited to retouching product photos, web banners, email design, and social media posts.

· Work closely with other departments to align digital marketing strategies with organizational goals

· Provide support for Digital Content Director for developing collateral, branding, developing digital marketing assets and campaigns, video content, podcasts, and other tasks.

Qualifications

· Proven experience in digital marketing or related field

· Bachelor’s degree in marketing, business, communications, or related field preferred

· Experience in pay-per-click campaigns

· Strong understanding of marketing concepts and marketing analytics

· Experience with graphic design tools is a plus for creating compelling visual content

· Basic understanding of HTML, CSS, and Squarespace

· Experience with social media platforms, branding, creating, and managing campaigns.

· Outstanding customer service relations and excellent communication skills

· Excellent organizational skills and attention to detail.

· Strong analytical and problem-solving skills.

· Proficient with Microsoft Office Suite or related software.

· Ability to work independently as well as part of a team

· A creative mindset with the ability to think outside the box

Join us as we expand our digital presence and engage our audience through innovative marketing strategies!

Job Type: Full-time

Pay: $40,000.00 - $48,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• No weekends

Ability to Relocate:

• Louisville, KY 40299: Relocate before starting work (Required)

Work Location: Hybrid remote in Louisville, KY 40299

Salary : $40,000 - $48,000