What are the responsibilities and job description for the Marketing Operations Specialist position at Aqua Security?
Description
As the Marketing Operations Specialist at Aqua, your primary job responsibilities will be related to setting up, configuring, and maintaining HubSpot and Salesforce for seamless lead generation, tracking, and analytics. The Marketing Operations Specialist will also helping out with various MarTech systems, including Monday.com, MindTickle, Zoom Webinar, Wistia and the HubSpot social media platform.
Key Responsibilities
- Create and manage workflows, lists, and segmentation to automate marketing processes and increase efficiency.
- Implement and maintain marketing automation processes, including email marketing, lead nurturing, and lead processing.
- Utilize HubSpot's automation features to personalize communication and improve lead engagement.
- Setup private apps and API connectors in HubSpot for 3rd party vendor integrations.
- Apply technical and analytical skills required to effectively and deliver the desired business outcomes and improve on operational deliverables by focusing on simplification and continuous optimization.
- Maintain a strong understanding of the Marketing Operations ecosystem and its associated tech stack, data integrations and process flows
- Maintain our Digital Asset Management system (Monday.com platform).
- Work with the marketing team to ensure timely delivery of social posts via the HubSpot Social Media platform.
- Apply database segmentation methodologies by managing and maintaining the integrity of our email lists, segmenting and categorizing data for more personalized and effective outreach.
- Conduct A / B testing on various email campaigns to understand the best-performing strategies and continuously improve engagement and conversion rates.
- Monitor and analyze email campaign performance, including open rates, click-through rates, and conversion rates, making recommendations for improvement.
About the Team
It's time to unleash your creativity and be a part of a dynamic marketing team! Our marketing team is a talented group of experts dedicated to driving our brand's success and creating meaningful connections with our customers and partners. They are devoted to driving results, exceeding expectations, and continually pushing the boundaries of marketing excellence. Their creative flair, strategic mindset and positive energy create a fun and empowering experience!
Requirements
AND NOW, A LITTLE ABOUT AQUA
Aqua Security helps enterprises secure their cloud native applications from development to production, whether they run using containers, serverless, or virtual machines. Aqua bridges the gap between DevOps and security, promoting business agility and accelerating digital transformation.
If you're ready to do your best, now is the perfect time to join Aqua! We are a global late stage start up, but still small enough for you to have a big impact. And aside from being in a hot cloud security industry, we love to have fun! Aqua also offers competitive comp and benefits, great company culture, amazing colleagues, international travel, paid Volunteer Time-Off and lots more!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other legally-protected status.
