Sr. UX Content Strategist

Aquent Studio's clents digital design team is looking for an experienced content strategist to help create an engaging experience for their website. In collaboration with a team of designers, content authors and product teams, you'll assess, revise and create content that will help simplify the process for members and prospects seeking to learn more about, enroll in and access health benefits through our client. You may also create content for providers and insurance agents and brokers using our sites.

As a senior content strategist, you'll bring strategic thinking into everything you do and align creative with user needs and the business goals of your clients. You and your design partners will be expected to translate often complex or ambiguous business requirements into meaningful content and user experiences, so adaptability and comfort iterating are crucial qualities.

Ultimately, you're accountable for content in the user experience, and your success will depend on a consistently high level of engagement with product management and your content strategy and design collaborators.

Responsibilities include but are not limited to:

• 
  Execute on content strategy for our clients audience in support of larger organizational goals and objectives, including a seamless experience for users between products and contexts.
• Support the assessment, creation, and maintenance of content that is consistent with UX, brand, style, voice, tone, and compliance standards.
• Collaborate with other content strategists to ensure smooth processes across our client Digital Experience teams.
• Collaborate with design partners and larger creative teams as needed on digital design, images, content and UX solutions.
• Work with product management, design and research teams to source or create the right content that educates, motivates, and empowers users.
• Provide rationale for content decisions and iterate based on feedback.
• Help manage copy deck(s) and shepherd copy through required, rigorous review platforms.
• Operate within Agile framework and meet biweekly sprint deadlines.
  

Your background and work experience should include:

• 
  5 years as a Content Strategist on digital products and services producing deliverables, especially marketing-driven copywriting; and site- and page-level messaging hierarchy and content outlines. Experience with content inventories and audits; gap analyses; IA UX research; taxonomies and tags; user journey maps; and content design is a plus.
• 4 years working at the enterprise level of a large organization, plus the know-how when it comes to the complexity of cross-functional collaboration.
• 2 years working in a highly regulated industry. Healthcare experience is a plus, but not required.
• Experience adapting to seasonal busy periods with higher workloads and critical deadlines.
• Superior communication skills with the ability to partner with teams, and effectively present work to clients, creative leadership and marketing stakeholders.
• Strong strategic thinking with the ability to poke holes, ask the right questions and distill complex content into clear, concise and compelling stories.
• A passion for language and a drive to understand unique audiences and adapting content to their needs and behaviors.
• Demonstration of exceptional writing and editing skills, as well as relentless attention to detail.
• Evidence of positive and collaborative relationships with UX/UI designers while working in lockstep.
• Experience working in an Agile environment.
• Working knowledge of UX fundamentals and/or digital best practices.
• Experience with and commitment to plain language writing guidelines.
• Experience incorporating SEO keywords and best practices into content.
• Awareness of user accessibility needs and WCAG guidelines.
• Proficiency in MS Word and Microsoft 360 tools; experience with Figma, Miro, and JIRA a plus.
  

Education
Bachelor's degree in Journalism, English, Creative Writing, Advertising/Communications, or equivalent field. Master's Degree is a plus.

Compensation Range: $110-115K

The range provided is our reasonable estimate of the compensation for this role. The actual amount may be higher or lower, based on factors such as experience, knowledge, skills, abilities and location.

Client Description

Aquent Studios is a global creative studio that delivers scale, speed and efficiency to the world's most recognized brands. We create the work that matters the most to them-work that has a real impact on their business. As an Aquent Studio team member, you'll have the opportunity to engage with the largest and most influential companies in the world, solving design challenges and extending their brands across tactic types and platforms, including digital design, UI/UX, video, motion, content, print design, web development, and more. If you want to do work that matters in a collaborative setting that values ingenuity and personal growth, you have found the right place!

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.