Content Strategist (Commercial B2B)

Aquent is seeking a seasoned Content Strategist to develop & execute content marketing strategy that aligns with our client’s vision, mission, and goals. Commercial and B2B experience is a must!The ideal candidate will have a huge passion for their area of expertise, as well as a finger on the pulse of brand and visual pop culture.Responsibilities : Develop and execute a content strategy.Create and maintain an editorial calendar with seasonal and key marketing beats and product launches.Take ownership of audience research & identifying new content opportunities.Review content from copywriters to identify errors & ensure content alignment with strategy before articles are published.Provide content marketing insights based on SEO results and be able to provide narrative and evangelize content internally to stakeholders and leadership team.Facilitate testing / experimentation opportunities for UX / UI improvements.Align to available brand guidelines, style guides, frameworks, and assets to create consistent and compelling content that align with our product positioning and messaging frameworks.Lead Q / A of online content to ensure functionality of links, layout of articles, images are to spec and in alignment with requirements and content published is as intended.Optimize content for search engines and conduct keyword research.Required Skills : 4 years content strategy in a B2B environment or related industry experiences; preferably on an agile team in a fast-paced reactive development environment.Effective communication skills and the ability to work well in a fast-paced environment.Detail-oriented PC skills. An understanding of Microsoft, Windows, Surface, and Edge products is preferred.Understanding of storytelling for commercial / B2B marketing.Experience with SEO tools (Brightedge a plus).Strong interpersonal and cross-team collaboration skills with the ability to balance multiple projects with short deadlines.High level of enthusiasm, ingenuity, self-motivation, resourcefulness and strong ability to drive results in a fast-paced competitive space.Positive and team-oriented attitude.This is a contract position.Compensation Range : $50 -55 / hr DOEThe range provided is our reasonable estimate of the compensation for this role. The actual amount may be higher or lower, based on factors such as experience, knowledge, skills, abilities and location.Client Description Aquent Studios is a global creative studio that delivers scale, speed and efficiency to the world’s most recognized brands. We create the work that matters the most to them—work that has a real impact on their business. As an Aquent Studio team member, you’ll have the opportunity to engage with the largest and most influential companies in the world, solving design challenges and extending their brands across tactic types and platforms, including digital design, UI / UX, video, motion, content, print design, web development, and more. If you want to do work that matters in a collaborative setting that values ingenuity and personal growth, you have found the right place!#J-18808-Ljbffr

Salary : $50 - $55