Demo

Director of Content Marketing

Aquent
Chicago, IL Full Time
POSTED ON 2/3/2025
AVAILABLE BEFORE 3/4/2025

AMAZING OPPORTUNITY!!!!!


ROLE: Director of Content Marketing


LOCATION: Columbia, MD or Chicago, IL

HYBRID (4 days on site)


Salary/Pay Rate: $97,000 - $175,000


JOB DESCRIPTION

Opportunity at a Glance

The Director of Content will lead the creative strategy, content creation, brand building, advertising development as well as marketing and creative efforts within the company. This individual will guide a team of marketing professionals responsible for delivering creative content across paid and owned channels. A key aspect of the role is transforming inspirational creative briefs into successful brand and performance-driven campaigns through collaboration with in-house creative teams or agency partners.


Key Responsibilities

  • Lead the account team.
  • Understand and implement brand voice and guidelines.
  • Develop, lead, and coach a team of marketing professionals, fostering their strengths.
  • Immerse in target profiles, brand ideas/campaigns, and program details to shape creative strategy.
  • Implement data and reporting tools for optimization, learning, and agile testing.
  • Partner with agencies to deliver full-funnel, on-brief creative for paid channels, driving both brand and performance.
  • Oversee the strategy and development of partner activations and related materials.
  • Create and manage monthly and annual budgets.
  • Drive creative storytelling aligned with channel and platform best practices.
  • Oversee owned channel content across social media, CRM, events, and direct mail.
  • Collaborate closely with channel leads, institutional marketing teams, product teams, finance, and compliance.
  • Manage agency relationships, including budget oversight, day-to-day operations, and contract negotiations.
  • Establish and maintain efficient processes for workflow and project management within the COE.


Qualifications

  • Bachelor’s degree required.
  • Must have both in-house and agency experience.
  • Must understand brand voice and brand guidelines.
  • 10 years’ experience in marketing management.
  • Proficiency in market research, insights, and performance data reporting.
  • Experience leading and producing multi-channel paid media campaigns.
  • Knowledge of lead-generating marketing programs (e.g., direct mail, events, seminars, online campaigns).
  • Expertise in budgeting and understanding financial implications of marketing initiatives.
  • Proficiency in Microsoft Office/TEAMs, project management platforms (e.g., Workfront, Monday), and marketing tools.
  • Experience working in complex or matrixed environments.
  • Strong leadership, collaboration, and project management skills, with the ability to manage multiple priorities.
  • Enthusiastic and dynamic, thriving in a vibrant, highly creative team environment.
  • Excellent written and verbal communication skills.


Additional Information

  • Benefits include health, dental, vision, life, and disability insurance; 401k ; PTO; 12 paid holidays; Bonus incentives.
  • Participation in an annual incentive program, subject to individual and organizational performance.

Salary : $97,000 - $175,000

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