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Manager, Acquisition Loyalty Marketing – Rewards, Loyalty & Payments

Aquent
San Francisco, CA Full Time
POSTED ON 2/23/2025
AVAILABLE BEFORE 5/19/2025

Manager, Acquisition Loyalty Marketing – Rewards, Loyalty & Payments Our client’s Loyalty team drives the strategic direction of the rewards program, focusing on

acquisition, retention, and engagement . This role primarily supports

customer acquisition

for both the

credit card program and free rewards membership . The Manager, Acquisition Loyalty Marketing ensures the successful

launch and execution

of marketing initiatives, aligning efforts with

brand objectives

and the commercial planning calendar.

Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.Serving as the

primary loyalty contact

embedded with brand teams, this role requires a

data-driven, highly organized marketer

with strong

cross-functional collaboration and communication skills . The ideal candidate thrives in a

fast-paced environment

and excels in

analyzing customer trends, managing multiple projects, and executing omnichannel marketing campaigns .Key ResponsibilitiesMarketing Execution & Program Management

Execute

omnichannel and channel-specific

loyalty and credit card marketing strategies to

drive acquisition, retention, and engagement , ensuring alignment with

brand objectives .Develop

creative briefs

and partner with

brand creative teams

to produce

marketing assets

across multiple platforms.Ensure

on-time execution

of loyalty marketing campaigns, partnering with

cross-functional teams and brand stakeholders

for seamless delivery.Serve as the

loyalty marketing representative

in key meetings, ensuring brand teams understand and execute loyalty strategies across channels.Performance Analysis & Reporting

Analyze

financial data and customer trends

to optimize campaign performance and budget forecasting.Conduct

weekly, quarterly, and annual reporting , tracking loyalty program performance by

brand, channel, and acquisition goals .Visualize data and create reports to

communicate insights and campaign results

to stakeholders.Partner with Loyalty & Payments (L&P) team members to

align reporting and performance updates

with broader business objectives.Cross-Functional Collaboration

Work with

brand, creative, analytics, finance, and legal teams

to drive collaboration and ensure shared accountability.Partner with business analysis teams to inform

hindsight reviews, budget forecasting, and in-season marketing performance tracking .Manage

budgeting, purchase orders (POs), and cost actualization

for loyalty marketing initiatives.Oversee the

approval process

for marketing assets in collaboration with

legal and banking partners .Qualifications & SkillsExperience & Technical Skills

3-5 years

of experience in

CRM, direct marketing, loyalty marketing, or credit card marketing .Strong

analytical and problem-solving skills ; ability to

interpret large data sets

to drive decision-making.Proficiency in

Microsoft Office Suite (Excel, Word, PowerPoint), Google Docs , and CRM platforms.Experience in

marketing campaign execution and project management

across

multiple teams and channels .Background in

retail, credit card marketing, or agency experience

  • preferred but not required.Bachelor’s degree required;

MBA is a plus .Customer-obsessed , always seeking to improve loyalty engagement.Highly organized, proactive, and adaptable , able to balance

multiple projects

in a fast-paced environment.Strong

communication and relationship-building skills

to collaborate across teams.Ability to

develop insights from data , build compelling stories, and present findings effectively.Detail-oriented

with a

strategic mindset , able to zoom in on execution while keeping the big picture in focus.Comfortable navigating

ambiguity , creating structure, and taking ownership of initiatives.Growth mindset

eager to learn, iterate, and optimize strategies for long-term success.

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