What are the responsibilities and job description for the Paid Media Operations Specialist position at Aquent?
Overview
Placement Type : Temporary
Salary :
37.80 to $42.00 an hour.
Start Date : 04.25.2025
About the Role
We are seeking a hands-on Digital Ad Operations Associate to join our Digital Marketing team. This role is responsible for the day-to-day execution of paid digital advertising campaigns targeting high school students across multiple social media platforms. The ideal candidate has direct platform experience launching and optimizing ad campaigns, with strong attention to detail and technical aptitude.
Key Responsibilities
- Campaign Execution : Hands-on implementation of digital advertising campaigns across Meta, TikTok, YouTube, and Snapchat platforms
- Audience Targeting : Configure targeting parameters based on approved media plans to reach high school student audiences
- Ad Setup & Tracking : Launch ads in platforms, implement tracking links, and ensure proper campaign setup according to specifications
- Performance Reporting : Pull campaign metrics including impressions, clicks, CTR, and other KPIs; synthesize data from multiple sources
- Data Analysis : Match platform data with Adobe Analytics data to provide comprehensive performance insights
- Budget Management : Process requisitions and POs in Workday, manage budget codes, and support end-of-month billing
- Content Optimization : Occasionally revise ad content to improve click-through rates and campaign performance
- Vendor Coordination : Liaise with platform representatives and manage reporting from external vendors
Qualifications
2 years of hands-on experience setting up and launching paid social media campaigns
Experience with Adobe Analytics (Google Analytics experience is acceptable)
About Our Team
You'll join a small but dynamic team that functions like an in-house agency within our organization. We handle all aspects of paid digital marketing from strategy to execution to reporting. This role reports to the Senior Director of Digital Marketing and works closely with internal stakeholders to deliver high-performing campaigns that reach our target audiences.
Why This Role Matters
Your work will directly impact our ability to reach high school students with important information about educational opportunities and resources. As the primary executor of our paid social campaigns, you'll play a crucial role in helping students access the information they need for academic success.
The target hiring compensation range for this role is $37.80 to $42.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent :
Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium . More information on our awesome benefits !
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Salary : $38 - $42
