Brand Operations Support Manager

Job Description

The Brand Operations Support Manager will function as a member of the Aramark Retail Strategy team within the Corporate Marketing Organization and will be responsible for supporting the field in the overall performance of key brands within Aramark’s portfolio of retail brands. Key activities for the position are monitoring performance overall and against brand standards, proactively initiating performance improvement activities and ensuring that all contractual obligations are met by both Aramark operators and branded partners. Additionally, the Brand Operations Support Manager will oversee information gathering from brand partners and develop / maintain information sharing vehicles and communication processes between Aramark and brand partner field and corporate stakeholders.

GENERAL JOB SUMMARY

The Brand Operations Support Manager will collaborate with retail strategy & LOB leadership team members, brand partners, field operations teams to ensure overall brand performance is consistent with brand standards by utilizing key activities.

Key activities include but are not limited to driving performance by identifying trends, managing operational relationships with key brand partners, fully understanding brand standards & operating and marketing initiatives, analyzing performance of current locations for inconsistencies and best practices and establishing a communication system to relay brand information.

The position requires significant collaboration with cross-functional team members, field operating organizations, and brand partners.

Job Responsibilities

Specific responsibilities of the Brand Operations Support Manager, include, but are not limited to :

Program Development :  Assist in leveraging Performance Report to monitor overall brand performance on a regular cadence.

Identify trends to address, both positive and negative, most notably in the areas of revenue and major cost categories

Address broad trends with brand corporate resources and non-system issues with local operators

Develop and deliver a monthly brand performance analysis report

Execution Excellence :  Establish and manage relationships with key operating constituents in both Aramark’s and brand partner organizations

Leverage brand resources to ensure operations meet or exceed established brand standards

Fully understand key brand partner training standards for license store management and staff

Monitor compliance with training standards to ensure 100% compliance with brand requirements

Develop and initiate system for addressing standards & training non-compliance

Program Measurement :  Fully understand key brand marketing initiatives prior to release by aligning with appropriate brand resources

Communicate expectations regarding marketing execution with license store operators

Establish and launch a system for exception allowance and monitoring non-compliance

Work with brand partner resources to keep abreast of overall trends and brand strategic developments; assess applicability for Aramark operations

Facilitate strategic development activity as appropriate

Program Implementation and Training :  Establish a communication network to facilitate the flow of essential brand information to appropriate parties, including :

Opening / closing activity

Brand / marketing updates

Daily operational support

Monitoring brands’ execution of operational support / compliance

Ensure system includes contact update mechanism

Establish a brand “community,” which allows the sharing of best practices and other important network benefits

Manage brand information communication with the Higher Ed organization via the Channel web site and other communication vehicles to be determined

Qualifications

Experience and Personal Attributes

• Minimum of 5 years’ experience in food industry retail, operations, marketing, brand management or other related discipline(s) .
• Strong communication skills : oral, written, presentation, and influencing, plus the ability to communicate with a wide range of people.
• The ability to influence without formal authority, sound judgment, the ability to learn and adapt quickly to new situations
• The ability to interface with senior management.
• Encourages collaboration through cooperative relationships. Able to express candid and contrary views.
• Establishes credibility and garners respect all levels within the organization. Presents ideas logically and assertively. Facilitates consensus and able to make decisions that are best for the business.
• Proficiency with PC software applications with advanced skills in Excel and PowerPoint. Knowledge of web management applications helpful but not required.
• Demonstrated ability to manage multiple projects simultaneously, problem solving and adjusting priorities to meet deadlines and Senior Management requests.

EDUCATION

The successful candidate will ideally possess a bachelor’s degree from an accredited college or university.  Preferable fields of study include business or hospitality management.  Advanced degree is a plus.

TRAVEL

Approximately 75%

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at  http : / / www.aramarkcareers.com  or connect with us on  Facebook ,  Instagram  and  Twitter .