What are the responsibilities and job description for the Web and Digital Analytics Manager position at Aramark?
Job Description
The Web and Digital Analytics Manager is responsible for leading marketing and web analytics to provide actionable insights and recommendations to enhance the company's online presence and digital marketing strategies. This role involves managing data collection, analysis, and reporting processes to drive data-informed decision-making across the organization.
This is a hybrid position requiring three days onsite in Philadelphia, PA at Aramark headquarters.
Job Responsibilities
- Develop and implement comprehensive web analytics strategies to track and measure website performance, user behavior, and marketing campaign effectiveness.
- Collaborate with cross-functional teams, including marketing, IT, agencies, and LOBs to define key performance indicators (KPIs) and ensure alignment with business goals.
- Help with lead tracking set up for B2B efforts including connection to Salesforce.
- Assist with SEO initiatives including KPI tracking, recurring dashboards, recommendations, and utilization of SEMrush data.
- Utilize tools such Adobe Analytics, and other relevant BI tools to collect, analyze, and interpret data.
- Provide regular reports and dashboards to stakeholders, highlighting key insights and recommendations for optimization.
- Assist teams with tagging best practice and ensure platforms are working as expected for reporting.
- Lead training for Adobe Analytics across the enterprise
- Conduct A / B testing with Adobe Target and other experimental designs to evaluate the impact of changes to the website and marketing campaigns.
- Stay up to date with industry trends and best practices in web analytics and digital marketing.
Qualifications
FS-200
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http : / / www.aramarkcareers.com or connect with us on Facebook , Instagram and Twitter .
