What are the responsibilities and job description for the Head of Growth Marketing position at Arcade?
About Arcade
Our mission is to empower teams to become great storytellers.
Our vision is to build dynamic visual experiences.
More than 15,000 teams use Arcade to tell better, more engaging product stories, and we need your help spreading the word! Culturally, we are a team of ex-Atlassians, AngelList, and Shopify teammates. We believe in building beautiful, easy-to-use products that meaningfully improve how software companies showcase their product at every stage of a customer journey.
While we are a globally distributed team, we would prefer to bring new team members into a hybrid work environment based in our San Francisco, CA office.
About the role
We already have over 15,000 teams using Arcade through viral loops and word-of-mouth alone. We're hiring our first Growth lead to help unlock new channels and programs that drive increased user acquisition, engagement, and monetization.
You will be crucial in driving revenue growth through strategic marketing initiatives supporting our self-serve model, and partnering with our CEO to determine the next phase of Arcade's business. If you're someone who is ready to hit the ground running , iterate, and ship at speed then we would love to meet you.
What you'll do
You'll own end-to-end growth strategy and execution, working directly with our CEO and leadership team. Your responsibilities will include :
Growth Strategy & OperationsOwn the full self-serve lifecycle strategy across user acquisition, activation, and monetizationDefine and track core KPIs that drive team success and business growthOperationalize user journeys and run experiments that directly impact user and revenue growthPartner with sales leadership to identify and execute on opportunities for enterprise upsellChannel Optimization & Scaling
Analyze our current channel mix and build strategies to optimize and diversify our acquisitionScale our PLG motion while building out our sales-assisted capabilitiesDesign and execute experiments to improve conversion at each stage of the customer journeyBuild systems and processes that can scale with our rapid growthWho you are
Must have : Bias to action :
You are proactive and can take a project from concept to completion. Moving quickly and learning fast excites you. If you see an anomaly, your instinct is to dive in and figure it out.Analytical :
You can analyze and optimize campaigns at each customer journey stage, leveraging A / B testing and other techniques to improve performance and make data-driven decisions.User-Centric : Your growth hypotheses are built on a deep understanding of product users, buyers, and our value proposition. You have strong user empathy and can translate insights into action.Integrator :
You can effectively define and communicate your efforts and bring functions together to execute your plans. You've successfully collaborated with product, engineering, and sales teams to drive growth initiativesGrowth Marketing Track Record : You have experience developing and executing successful growth experiments and nurture campaignsNice to have : SQL Expertise : You're comfortable writing SQL queries and can analyze patterns across our user base independentlyPLG Experience : You've worked in a product-led growth environment, ideally with exposure to both self-serve and sales-assisted motionsBenefits
Competitive salary and meaningful equity.Unlimited PTO and sick days.401k, and top-tier Health, Dental, and Vision insurance.$500 a month remote work stipend.Meeting light culture.Biannual company retreats.A team that values diversity and inclusion.Compensation$150-$250k per year, plus meaningful equityOur values ♥
Be a coach :
We want the best for our customers and ourselves. We coach people to help them achieve their best potential. An "Arcader" is both a teammate and a customer. There is a reason that the same word describes both.Carry the weight :
We act like owners. Let's empower each other. When we see something that needs change, we lead through it.An open book :
We are open as a team and as a product. We don't put walls up unless it's necessary. We become better when we share information. We are open to diversity of opinion, backgrounds, and thought.Play as a team :
play
because we're a creator tool. Life is short. Let's build something meaningful. We
play as a team
because great teams build great things together. We keep those standards high.Be kind :
We can be honest and kind. We can have high standards and be kind. We can say no and be kind. Kindness can vary across cultures, upbringings, and languages - but we try our best to be kind.
Salary : $150,000 - $250,000
