What are the responsibilities and job description for the Marketing and Communications Specialist position at Arcamed LLc?
Marketing and Communications Specialist
Company Overview:
Arcamed is committed to being a fast, responsive, and reliable provider of case and tray systems and precision machined products to orthopedic OEMs. We pride ourselves on upholding the highest of standards with both internal and external customers.
How can you be successful at Arcamed? Our empowered culture thrives on self-starters who take the initiative and get the job done. If you feel confident that you can work every day with limited supervision and consistently exceed expectations, Arcamed could be the place for you!
Purpose:
This position will support Arcamed’s Business Development team by executing and optimizing our Go-To-Market strategy. This will include data collection and analysis as well as content creation and advisement on marketing best practices.
Essential Duties and Responsibilities:
- Collecting, organizing, and maintaining data in CRM (Salesforce). This includes all account information, such as new/updated contacts, decision makers, pain points, suppliers used, marketing data, etc.
- Gather and utilize customer and market intelligence (with regular monitoring of competitors’ products, pricing, marketing strategies, and market positioning) to optimize ABM campaigns.
- Identify the best use of current content library and create additional content such as blog posts, white papers, email campaigns, social media content, etc.
- Optimize Arcamed’s online presence through regular maintenance and improvement of our website and social media pages.
- Develop tracking requests and testing of marketing campaigns to ensure accurate data is captured and used to ensure continuous improvement for all marketing campaigns
- Feed the Business Development team with strategic guidance on the type, frequency, and content of messaging.
- Provide feedback to the leadership team on best use of resources and continuous evaluation of technology, best practices, and technique.
- Works with vendors for design and execution of advertising campaigns, trade shows, website updates, and more as needed.
Credentials and Experience:
- Bachelor's degree in Marketing or related field and 5 years of related experience preferred. Applicants without a degree will be considered with at least 7 years of related experience.
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3 years of proven experience with
- SEO
- Social Media Management and Content Creation
- Salesforce or similar CRM
- Google Analytics
- Microsoft Office Suite
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Preferred experience
- Graphic Design
- Video Editing
- WordPress
- MailChimp
- Excellent written and verbal communication skills required.
- Excellent interpersonal skills required.
EEO Statement:
Arcamed offers equal employment opportunities to all without regard to race, sex, age, color, creed, religion, national origin, disability, sexual orientation, gender identity or any other legally protected characteristic. This policy applies to all employees and applicants for employment and in all phases of employment, including recruitment, hiring, placement, promotion, compensation, evaluation, training, discipline, termination, and all other terms and conditions of employment. If you have any questions about this policy or if you feel that you have been discriminated against in any way, see the Head of Human Resources or a Member of Management immediately.
