What are the responsibilities and job description for the HOME CARE MARKETER position at Arch Home Care?
TITLE OF POSITION: COMMUNITY LIAISON
TITLE OF IMMEDIATE SUPERVISOR: DIRECTOR OF NURSING
RISK OF EXPOSURE TO BLOODBORNE PATHOGENS – LIMITED
DUTIES |
Is responsible for interaction, in the community, and promoting company services. |
RESPONSIBILITIES |
Analyze the potential of the company's service area, to determine target markets. |
Visit Doctor' offices, hospital discharge desks, Assisted Living facilities, and other possible sources of referrals, to present Agency credentials and obtain patient referrals. |
Analyze the company's organization, to determine its strengths and weaknesses. |
Analyze past, and current, marketing data. |
Complete an analysis of the company's "product" line. |
Analyze patient/company relationships. |
Develop sales/marketing objectives and sales projections. |
Develop a marketing plan, identify priorities, and set a reasonable timetable. |
Implement marketing plan, staying within established timetable. |
Review, and evaluate, the analyses, and plan, on an established basis. |
JOB CONDITIONS |
Position is stressful in terms of meeting deadlines. |
It is primarily a desk job, which essentially involves sitting, standing, stooping, and walking, as well as an inordinate amount of telephone communication. |
It requires minimal lifting of office records and printouts. |
Must ability to read 12 point, and larger, type, communicate clearly, and be able to adequately hear, on the telephone, with no more than an amplifier. |
EQUIPMENT OPERATION |
Must be able to use a PC, calculator, multi-line telephone, and other office equipment. |
COMPANY INFORMATION |
Has access to patient medical and financial records, which may be discussed with management staff. |
QUALIFICATIONS |
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