What are the responsibilities and job description for the Digital Marketing Lead position at Archetype?
Join Archetype
Archetype is redefining the future of global marketing agencies. We collaborate with innovative companies and industry leaders to create compelling brands. Our team of 600 creative professionals spans 20 offices worldwide, working together to ensure that our clients' success fuels ours.
At Archetype, we cherish our people. We seek out innovative thinkers, adept problem solvers, passionate storytellers, and great collaborators. We nurture an environment that values teamwork and autonomy, recognizing that flexibility is just as essential as dependability.
While our reach is global, our strong local market insights guide our strategies and operations, placing our clients at the core of everything we do. We cherish ambition, encourage curiosity, and prioritize kindness.
Your Role
The Digital Marketing Lead is a vital part of our marketing team, responsible for executing and managing diverse marketing campaigns, devising content strategies, and enhancing our social media presence. In this dynamic role, you will drive marketing initiatives, advocate for client needs, and provide high-level strategic guidance.
Minimum Qualifications
- Proven experience in multiple marketing disciplines including social media, influencer, and content marketing.
- Exceptional client service skills, utilizing Archetype's resources and managing teams to fulfill client requirements.
- Ability to oversee smaller accounts or marketing components of integrated accounts while managing objectives and budgets.
- Serve as a primary contact for clients, delivering strategic counsel backed by a thorough understanding of their business and market dynamics.
- Collaborate across various functions to devise effective content marketing strategies and editorial schedules aligning with client objectives.
- Deep knowledge of content strategies and the ability to recommend optimal tactics to meet client goals.
- Articulate strategic plans and consult with clients at a high level, understanding the intricacies of budget management.
- Efficiently handle a robust network of influencers for client campaigns.
- Manage the strategy and execution of paid social media campaigns, tracking and optimizing performance metrics.
- Engage in ongoing account execution while progressively taking on more responsibilities in team leadership and client deliverables.
- Proactively expand our marketing initiatives with both existing and new clients while mentoring team members in enhancing their marketing skills.
- Utilize available tools and technologies for campaign delivery, insights, and analytics, advising clients on suitable options.
In This Role, You Will Bring
What Archetype Offers
Why Choose Archetype?
We are proud to be a Certified B Corporation in North America, joining a global community of businesses committed to high social and environmental impact standards. By nurturing a workplace that embraces diversity, equity, and inclusion, we aim to be a benchmark for other agencies. We recognize that a variety of ideas, perspectives, and backgrounds enhance our work, empowering our employees to make a meaningful impact.
If you meet some but not all of our criteria, we welcome your application. We appreciate unique experiences that provide new viewpoints and understand that many skills are transferable. Effective communications and marketing demand creativity and problem-solving, which flourish in diverse teams.
At Archetype, we're dedicated to fostering a diverse and inclusive environment that benefits our employees and shapes our culture.
Salary : $96,000 - $124,000
