What are the responsibilities and job description for the Digital Marketing Leader position at Archetype?
Join Archetype
Archetype is setting the standard for the next generation of global agencies. We partner with category creators and industry leaders to build some of the world’s most magnetic brands. With a dedicated team of 600 curious and creative individuals across 20 offices globally, we are committed to the success of our clients.
Our team is our greatest asset, and we are always on the lookout for new creative thinkers, expert problem solvers, and passionate storytellers. At Archetype, we value collaboration and autonomy, understanding that flexibility is as vital as reliability.
While our presence is global, our deep local market knowledge informs how we operate and deliver results, ensuring our clients remain at the heart of everything we do. We celebrate ambition, promote curiosity, and hold kindness as our core value.
The Opportunity
As a crucial member of our marketing team, you will play a key role in managing campaigns, developing content strategies, overseeing social media initiatives, and fostering relationships with our clients. The ideal candidate will effectively deliver existing and new marketing programs while identifying innovative ways to meet client needs.
Key Responsibilities
- Oversee multi-channel marketing initiatives, including social media, influencer marketing, and content strategy.
- Provide exceptional client service, utilizing Archetype's best resources and effectively guiding team members to meet client marketing objectives.
- Manage smaller accounts or components of integrated accounts, ensuring successful execution within budget constraints.
- Act as a primary client contact, delivering strategic counsel grounded in a thorough understanding of their business and market dynamics.
- Collaborate across teams to create impactful content marketing strategies that align with client business goals.
- Demonstrate expertise in content strategies and recommend effective tactics to achieve desired outcomes.
- Articulate strategic marketing plans and engage in budget-setting discussions.
- Maintain an organized and efficient database of relevant influencers for client campaigns.
- Lead the strategy and implementation of paid social media campaigns, optimizing and reporting on their performance.
- Gradually increase responsibility for team leadership and client deliverables, including developing budgets and scopes of work.
- Proactively contribute to the growth of marketing initiatives for current clients and support new business opportunities.
- Leverage industry tools and technologies to enhance client campaign delivery, insights, and analysis; provide recommendations on suitable tools for clients.
Qualifications
What We Offer
Why Choose Archetype?
We are proud to be a Certified B Corporation in North America, representing a committed stance on social and environmental impact. Our dedication to diversity, equity, and inclusion forms the foundation of our workplace culture and drives our work. We believe that diverse ideas, backgrounds, and perspectives enhance our capabilities and lead to exceptional work. If you meet some but not all of our qualifications, we encourage you to apply, as we recognize the value of unique experiences that can contribute to our team's success.
Salary : $125,000 - $164,000
