PR Account Executive

We are Archetype

Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 600 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success.

Archetype is nothing without the people who drive us forward, so we’re always on the hunt for new creative thinkers, expert problem solvers, passionate storytellers, and all-round good eggs. Together, we’re an agency that values collaborative working alongside autonomy, where flexibility is as important as reliability.

While our presence is global, our local market knowledge drives how we think, operate and deliver in-market, because our clients sit at the heart of everything we do. We celebrate ambition. Curiosity is encouraged. And we value kindness above all else.

The role

We are looking for a skilled communications professional to join our US team as an Account Executive. Account Executives (AEs) are responsible for driving the implementation of PR campaigns and achieving results for clients as agreed upon with more senior team members. The AE interfaces with client contacts, as well as media relations contacts / press on a day-to-day basis and regularly drafts client, press, or public-facing communications / content, while maintaining insights and gaining understanding of industry trends, competitors, and other macro-factors through research and media monitoring. The AE will ideally be entrusted with responding to client needs & questions independently (or with limited oversight), while beginning to forge relationships with press contacts and assisting in new business pitches.

At a minimum...

• Serves as day-to-day support team member on multiple client accounts
• Responsible for executing and / or overseeing a variety of client program activities including research, media monitoring, and establishing relevant relationships on behalf of clients (including advocacy and earned and social media contacts when appropriate)
• Develops drafts of client documents including press releases, Q&As, fact sheets, social media posts, results reports, activity reports, etc. and proofs all documents for thoroughness and accuracy before providing to other team members or client for review
• Liaison with company partners and vendors on client projects and / or organizes logistics in coordination with the admin / support staff
• Manages comprehensive projects and / or events including logistics, timetables and deadlines
• Provides creative input in developing client strategy documents
• Identifying communication trends and educating / informing clients and agency colleagues and partners on changes and trends
• Leveraging clients’ extensive data to conceive and drive stories apart from traditional news milestones
• Overseeing and reinforcing consistent adherence to media management processes : media lists, coverage monitoring and industry coverage trends.
• Maintaining and growing client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate)
• Modeling agency values, mentoring and coaching colleagues and junior staff on agency “best practices” and successful engagement with your influencers

In this role, you will bring...

And in return, Archetype offers…

Why Archetype?

We’re now a Certified B Corporation in North America. As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact. We are committed to setting a standard for other agencies by fostering a diverse, equitable, and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn, inclusion helps our employees go out in the world to make a difference.

If you meet some but not all of our requirements, we would still love to hear from you. We value unique backgrounds that bring new perspectives to our team, and know that many skills can be adapted or acquired. Strategic communications and marketing requires creativity and problem-solving, and we know that a diverse team of individuals with differing backgrounds brings out the best work.

Archetype is committed to setting a standard for other agencies by fostering a diverse, equitable and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn inclusion helps our employees go out in the world to make a difference.

Salary : $64,000 - $75,000