Brand Manager

Description

• CLASSIFICATION/STATUS: Full Time, 40 Hours (Open to 30 hours, Prorated Salary), Exempt, Permanent
• WORK LOCATION: Hybrid
• DEPARTMENT: Business Development – Branding  
• REPORTS TO: Director of Business Development
• JOB LEVEL: 3-Professional
• AREAS OF OVERSIGHT: ASG Branding – Case Studies, Website, Marketing
• SUPERVISORY RESPONSIBILITIES: No direct reports

WHO YOU ARE: 

YOUR ROLE & IMPACT AT ASG

As part of a purposeful team at Archipelago Strategies Group, Inc. (ASG), a full-service marketing agency that specializes in impactful social marketing, the Brand Manager crafts and executes comprehensive marketing strategies for ASG’s internal brand, ensuring that branding choices bolster sales and solidify ASG’s standing in the market. The Brand Manager will implement strategies that distinguish the company from its competitors and cultivate enduring customer relationships.

YOUR RESPONSIBILITIES

• Plan and implement integrated marketing strategies, content, and campaigns via the company’s website, social media and other media platforms
• Collaborate with ASG’s internal Creative team and external vendors; provide guidance on marketing related aspects of the ASG’s web presence, digital media and traditional media platforms
• Develop and expand ASG’s web presence through social media, email, web advertising, and other online sources
• Draft, implement, maintain, and revise online marketing campaigns to drive sales and revenue to the company
• Manage and pitch the company’s work for awards and recognition
• Support internal People Operations strategies in helping draw in future candidates
• Coordinate with other departments to ensure campaign results, media opportunities, new clients, certifications, team list, and blogs are up to date on the company website
• Monitor and improve search engine optimization (SEO) results for the company’s site
• Maintain current knowledge of trends and developments in brand marketing
• Prepare and maintain the budget for ASG internal marketing, in collaboration with the Director of Business Development
• Perform additional duties as assigned, demonstrating flexibility and adaptability to contribute effectively to the overall success of the organization    

Qualifications

YOUR MINIMUM QUALIFICATIONS

• Must have Bachelor’s degree in marketing, advertisement, business, or related field
• Must have 5 years of social media management, advertising, and/or marketing experience 
• Must have in-depth knowledge and understanding of marketing platforms including but not limited to social media networks, website platforms and email marketing programs; Proficient using multi-social posting programs such as Hootsuite, Sprout Social, etc.
• Must have functional knowledge and/or personal experience with web development and management preferred
• Must have access to the internet
• Must have ability to attend ASG onsite events and/or client meetings when requested
• Must have ability to work evenings and weekends, especially during campaign peaks

• Must be a self-starter, independently driven to carry out deliverables and achieve goals.
• Bilingual preferred but not required, fluent in English and Spanish/Portuguese
• Professional certifications in Google Analytics, Google AdWords, Hootsuite Social Marketing, Facebook Blueprint, SEO and/or SEM preferred

YOUR MINIMUM COMPETENCIES AND TRAITS

• Communication: must communicate complex information clearly and concisely, actively listens and engages in feedback loops to ensure understanding, and adapts communication style to diverse audiences to foster collaboration and alignment across teams
• Reliability: must consistently deliver high-quality results by managing tasks effectively, meeting deadlines, and proactively solving obstacles to ensure team objectives are met
• Quality Work: must consistently produce high-quality work with meticulous attention to detail, actively incorporating feedback to maintain alignment with quality standards
• Problem Solving & Decision Making: must demonstrate analytical and creative thinking to efficiently resolve issues, using data-driven and innovative approaches to develop solutions and make informed decisions by evaluating information and weighing risks and benefits
• Time Management: must efficiently prioritize and organize tasks to meet deadlines, balances multiple responsibilities, and uses tools and strategies to optimize productivity while managing stress professionally
• Cross-Functional Collaboration: must effectively collaborates with diverse teams to achieve shared objectives, integrate different perspectives, adapt to consensus, build productive relationships, and seek feedback to enhance outcomes and drive success
• Operational Excellence: must optimize operational processes and workflows for efficiency and quality, implement best practices and continuously improve, and uses performance metrics and data-driven insights to achieve superior outcomes and support organizational goals

WHO WE ARE & WHAT WE DO

Archipelago Strategies Group (ASG), established in 2013, specializes in impactful social marketing to change behaviors. Our comprehensive services encompass in-house communications, marketing, creative, community outreach, and contact center teams.  Our mission is to deliver “marketing with purpose” and we pride ourselves on our people-centric, multilingual, and bold strategies. We aim to provide trusted information and resources to those who need it most. Our campaigns are not only effective but also culturally resonate, creating a personal connection with our audience. With our clients, we have increased access to health care, education, and economic opportunities in Massachusetts, New England, and across the nation.  

ASG is a certified minority, woman and LGBTQ-owned business enterprise. Our team is also culturally diverse, and a majority of our staff are multilingual, enabling ASG to connect with key stakeholders in their native languages. ASG’s approach has proven successful for a wide range of over 200 clients with projects implemented in more than 15 languages. ASG has received accolades such as the U.S. SBA’s Minority-Owned Small Business of the Year and recognition as one of Massachusetts’s “Fast 50” growing private companies in the Boston Business Journal. With ambitious growth goals, we aim to expand our offerings both operationally and geographically, so that we can continue to purposefully impact diverse communities through our social marketing.

OUR PROMISE

If you are passionate about working for a growing organization that values authenticity, passion, helping others, diversity, and inquisitiveness, you will find your career rewarding and impactful at ASG.  As Brand Manager, you will be part of a dynamic team and will find a partner in your career path goals and trajectory!

OUR BENEFITS & PERKS

• Base Salary: Salary range for this position is commensurate with experience, $75,000-$80,000
• Vacation AND Wellbeing Days: Receive generous vacation time that increases throughout your tenure and frontloaded Wellbeing time – no waiting period to take paid time off!
• Company Holidays: 12 Company Holidays and 1 Floating Holiday.
• Health, Dental, and Vision Plans: Choose from an array of high-quality plans for you and your family.
• Employer Paid Life and Long-Term Disability Insurance
• 401K Match: 401K plan with an employer match after 90 days of employment and financial literacy services provided through our retirement provider.
• Professional Development: In-house training, annual organizational retreats, and more!
• Hybrid Workplace: Enjoy a remote first workplace, with in person duties required as needed for client meetings, events, activations, other project work, and internal meetings

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the incumbent for this position. Duties, responsibilities, and activities may change at any time with or without notice.  

ASG is strongly committed to diversity and a workplace environment that respects, appreciates and values employee differences and similarities.  By providing and supporting a work culture that fosters and builds upon diversity and its strengths, ASG will better serve our clients and communities through its services. ASG is an employment at-will organization and an equal opportunity employer committed to maintaining a work environment free from discrimination on the basis of age, amnesty, ancestry, color, creed, disability, gender, gender identity, gender expression, genetic information, marital status, national origin, pregnancy, race, religion, sex, sexual orientation,  covered veteran status, national guard or reserve unit duty obligations, or any other category protected by law (“protected class status”) and in accordance with applicable federal, state, and local laws. ASG complies with applicable federal, state, and local laws governing non-discrimination in employment.

ASG participates in the E-Verify program and upholds candidates and employee rights. Additionally, ASG complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, or any additional information on the content above, please contact People Operations by email at people@discoverasg.com.

Salary : $75,000 - $80,000